As a seasoned gamer with a penchant for tech and streaming services, this latest revelation from Samsung about their streaming service, Samsung TV Plus, has me absolutely thrilled! I remember back in the day when they were just starting out in this field, struggling to get content partners on board. Fast forward to today, and they’re now the number one app on Samsung TVs in the U.S., boasting a whopping 88 million monthly active users!
Samsung wants to send a message to Hollywood: It is officially a major player in streaming video.
For the very first time, the tech behemoth from South Korea is making public data about its user base for the free ad-supported streaming platform, Samsung TV Plus. This revelation shows that the service known as FAST now boasts 88 million monthly active users (MAUs), and it has taken the top spot as the most popular app on Samsung TVs across the United States.
As a devoted admirer, I can’t help but highlight that Samsung stands tall as the top-selling TV brand in our nation, and what makes this even more impressive is that Samsung TV Plus comes pre-installed on every one of their devices.
To provide a point of reference, the top three providers for free, advertisement-based streaming services are Roku Channel, Tubi, and Pluto TV, with each having monthly active users (MAUs) ranging between 80 and 90 million, as reported by the respective companies.
In an interview with The Hollywood Reporter, Salek Brodsky, Samsung TV Plus’s senior VP and GM, expressed that everyone recognized our role as a significant player in the industry, and our substantial audience. However, they didn’t quite grasp or measure our impact. These were questions we often faced. So, we’re genuinely proud of what we’ve accomplished so far, and we saw this as the perfect time to turn that recognition into something more tangible and authentic.
Although there seems to be less interaction with Samsung TV Plus, Brodsky asserts that his video service is functioning properly. He clarifies that TV Plus has the longest duration of usage among all apps on the platform.
Nielsen’s Gauge often encompasses streaming platforms such as Roku Channel, Tubi, and Pluto. Interestingly, Samsung TV Plus has not made it onto this list as a standout performer so far, but the company reports a significant rise in global viewership of over 50% compared to last year.
Michael Scott, Samsung Ads’ VP and head of advertising sales and operations, stated that advertisers collaborating with us have been transparent about their grasp of the scale we’ve been able to provide them on a project-by-project basis in terms of targeting,” he said.
With a solid foundation in place, Samsung leaders now have a strategy to sustain their ongoing success. Samsung TV Plus offers an assortment of live, free FAST channels from partners such as NBCUniversal, Disney, Fox, Paramount, and A+E Networks, along with unique channels provided by Conan O’Brien, CJ ENM, and others.
Initially, when we entered the industry, we found ourselves met with closed doors within the content community, as they didn’t yet grasp or appreciate FAST as a viable and impactful method for showcasing their top-notch programming to consumers. However, our current situation is quite different; the content community now recognizes and values what we can offer in terms of both promoting their intellectual property and monetizing it. The challenge we face isn’t one of finding exceptional, premium content, but rather ensuring that content reaches the appropriate consumer at the right moment.
Currently, the company believes it can develop a substantial advertising venture, centering on technology, for the near future.
In essence, Scott mentioned that we’re excessively focusing on the age group 18-49, which is crucial for many advertisers. Additionally, we’re overrepresented during prime time and late night viewing hours, covering both essential periods and audiences. Moreover, he highlighted our strategic use of data to enhance contextual advertising and targeting. He believes there’s a significant gap (white space) in this area, and many advertisers are eager for content as a vital factor in their advertising experience.
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2024-10-28 16:24