Swiss luxury watchmaker TAG Heuer has sights set on a new eyewear ambassador: Patrick Dempsey.
As a longtime admirer of TAG Heuer, I’m thrilled to share that I’ve been given the honor to represent their Eyewear collection! Today, stunning images were unveiled showcasing me rocking the latest frames from different lines such as the iconic Jack Heuer line, the elegant Mini Vingt-Sept line, and the robust Shield Pro line. What a fantastic journey it’s been working with TAG Heuer since 2014, and I can’t wait to see what the future holds!
As a dedicated fan, I’m thrilled to delve into the latest additions to the TAG Heuer Eyewear collection, which echoes the brand’s historic first Formula 1 partnership in 1971. The designs draw inspiration from the ’60s with pilot frames crafted meticulously from ultra-light Japanese titanium and equipped with Chroma fade lenses. The Mini Vingt-Sept line showcases a sleek, elliptical steel hinge and bio-nylon temples, a subtle tribute to performance and precision. On the other hand, the Shield Pro range showcases bolder designs with futuristic accents that truly embody courage and innovation. The sporty models in this collection boast flexible bio-nylon frames, ensuring ultra-lightweight, durable construction suitable for athletes, riders, and those who dare to push boundaries in extreme conditions. This exceptional collection is the result of a partnership between TAG Heuer Eyewear and Thélios, a division of LVMH Eyewear.
The press release for TAG Heuer Eyewear officially announces Dempsey as their spokesperson, commending a mutual appreciation for values such as “victory-oriented design, grace in action, and unwavering pursuit of excellence without compromises.” This recognition is not only based on his acting career but also his other passion for racing cars. Previously, Dempsey represented Porsche Design Eyewear, and he has participated in various international races, including the renowned 24 Hours of Le Mans.
See Dempsey in TAG Heuer Eyewear below.
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2025-05-07 21:54