seventh Brand, famous for its high-end interpretation of minimalist basics, revealed unique items destined for their Japan pop-up with BEAMS T Harajuku. This London-based label displayed its grey-hued loungewear collection in a special campaign, shot inside a traditional Japanese house in Setagaya-ku, Tokyo. The brand expressed their gratitude for collaborating with the BEAMS T family, acknowledging Japanese culture while embodying the Seventh values of home and camaraderie in an Instagram post.
The Layered Tee and the Bermuda Jorts make up this brand’s minimalist collection, marking their entry into Japan. The Layered Tee is a sweatshirt with long sleeves that can be worn over another long sleeve, featuring a crewneck design. However, the Bermuda Jorts, made from crinkled cotton fabric and distressed by a vintage wash, might be the most striking item. These shorts have an extended hemline, a loose fit highlighted by deep pleats and unique darting.
The Layered Tee and Bermuda Shorts form the first collection for this brand in Japan. The Layered Tee is a sweatshirt with long sleeves you can wear over another long sleeve, while the Bermuda Shorts are made from crinkled cotton and have an extended hemline, loose fit, and unique details.
In even simpler terms:
The collection includes the Layered Tee (a sweatshirt with long sleeves) and the Bermuda Shorts (crinkled cotton shorts with an extended hemline). Both are being introduced in Japan for the first time by this brand.
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In addition to their unique items, the British brand will also make its entire collection available at BEAMS T. On Instagram, they shared that they’re bringing the atmosphere of the 7th to BEAMS T through music, decor, and community. Effectively, you can now find them at BEAMS T, positioning Tokyo as a significant location for Seventh.
Today, the exclusive Japan collection by Seventh is being launched both in-person at the BEAMS T Harajuku pop-up shop and online through Seventh’s official website.
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2025-03-19 18:55