Olympic Gold medal track and field star Sha’Carri Richardson has signed with Wasserman.
The company handling sports, music, and entertainment will manage the U.S. sprint sensation, assisting her in forging brand partnerships across the United States and globally, following her record-breaking performance in 2019. At just 19 years old, Richardson made history by breaking a 30-year-old college 100 meters record during the NCAA Division I Championships.
2023 saw her clinch the U.S. national championship in the 100 meters, followed by a double victory – both in the 100 meters and 4×100 meters relay – at the World Championships. Representation for Team USA in the Paris Olympic Games resulted in a silver medal win in the 100 meters and another gold medal triumph in the 4×100 meters relay.
Originating from Dallas, the star athlete representing Team USA has chosen Lindsay LaBennett to handle their marketing endeavors at Wasserman. The primary goal is to grow Richardson’s brand across international markets.
Sha’Carri is a strong, self-assured woman who understands her abilities and the influence she can exert globally. We’re thrilled to join her team and assist with her ventures as well as her image,” LaBennett stated.
Richardson recently struck a deal with Hyperice, a modern footwear company specializing in wearable technology, thanks to Wasserman’s efforts. Moreover, Richardson has joined forces with the Turtles chocolates brand for their “Slow Good” advertising campaign. In 2026, the renowned American track star intends to collaborate with the 50th Annual Colgate Games, a significant amateur track and field event in the United States.
Richardson expressed her enthusiasm as she welcomed Lindsay, along with Ashley, Emanuel, and numerous others who have played crucial roles in establishing this foundation. With the foundations laid, Richardson declared it’s now time for us to make our mark on the world.
Wasserman will collaborate with Sha’Carri’s professional team, which includes her manager, Ashley Blackwood, her publicist, and her agent, Emanuel Hudson.
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2025-05-12 18:24