Summary
- Sony warned of pricing changes as it faces a more than $680 million USD impact from US tariffs on China, where much of its console parts are manufactured.
- While no price increases have been confirmed yet, Microsoft’s $100 Xbox price hikes offer potential insight into how PS5 pricing may change.
On Wednesday, during their quarterly earnings discussion, Sony expressed concerns about the gaming industry due to potential alterations in U.S.-China trade relations. Not long after Microsoft announced increased prices for its games and Xbox consoles, Sony signaled that they might follow suit, as they anticipate over $680 million USD in negative effects.
Based on a Forbes article, Sony’s Chief Financial Officer, Lin Tao, stated that when considering tariffs, they aren’t only calculating the direct costs to reach 100 billion yen, but are also examining current data and market trends. They might increase prices and adjust shipments as well. However, Tao emphasized that Sony is exploring various strategies to meet the 100 billion yen target.
The report additionally disclosed that CEO Hiroki Totoki stated that the company might manufacture certain parts in the United States rather than China, where a substantial portion of their hardware production now takes place. Despite the US and China having reduced the 145% tariff to 30%, Sony, along with many other companies, may still feel the impact from the increase of the rate from 10% to 30%. However, it remains unclear how much of this increased cost Sony would have to transfer, or which specific products would be affected.
Due to concerns about tariffs, announced in May, Microsoft has decided to increase the prices of its Xbox Series X from $499.99 USD to $599.99 USD and the Xbox Series S from $299.99 USD to $379.99 USD. Furthermore, they also plan to raise the cost of their first-party games, which were previously $69.99, to $79.99. This change will affect not only consoles and controllers, but also the prices of their games.
Stay tuned to TopMob for further updates on gaming industry news.
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2025-05-14 17:55