Starbucks Brought the Ultimate Jumpstart to Atlanta to Celebrate the Launch of Iced Energy Drinks

As a music enthusiast and coffee connoisseur with a zest for life, I must say that Starbucks truly outdid themselves with this Ultimate Jumpstart event in Atlanta! The fusion of music, vibrant energy drinks, and interactive experiences was nothing short of electrifying.

Amplifying the summer excitement, Starbucks® organized a lively event at Atlanta’s Guardian Works, offering attendees a taste of their newest menu items: Melon Burst and Tropical Citrus Iced Energy drinks. These sugar-free, invigorating drinks, infused with zesty fruit flavors, offer the perfect kick to power through your day.

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Blu DeTiger, a skilled musician and bass guitarist, participated in the Ultimate Jumpstart event to provide lively entertainment. Attendees were given an opportunity to sample a new beverage at a specially designed Energy Drink station staffed by Starbucks baristas, collect exclusive merchandise inspired by concerts as souvenirs, and receive personalized aura readings from an energy-themed photo booth.

At these event photo stations, attendees could get their pictures snapped, which were then given as souvenirs, complete with personalized energy readings. In addition, reusable laser-engraved cups were distributed to allow guests to sip on Starbucks Iced Energy drinks conveniently throughout the day.

Blu DeTiger embodies the vivacity and zest of Starbucks Iced Energy drinks, expressing her “bass queen” identity through her distinctive music style. She stated, “When I’m performing, that’s when I feel most in tune with myself. The Atlanta city atmosphere is incredibly inviting. The audiences here are exceptionally energetic, courteous, and kind – I’m really looking forward to it!” before taking the stage.

To discover more details about the latest Starbucks® Iced Energy Drinks, head over to starbucks.com, as they are now being served in Starbucks outlets across the United States.

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