Starbucks Kicked Off the Launch of Iced Energy Drinks With a Lively Summer Celebration

As a huge fan of both Starbucks and music, I couldn’t help but feel energized and excited when I heard about the brand’s latest launch event for their new Iced Energy beverages. The fact that they invited musician and instrumentalist Blu DeTiger to perform made it even more enticing.

To begin the exciting debut of Iced Energy beverages, the brand held a lively launch party featuring musician and instrumentalist Blu DeTiger.

View this post on Instagram

A post shared by TopMob @hypebeast

At the recent event, I was among the lucky NYC residents granted the opportunity to sample Starbucks’ newest sugar-free and energy-infused drinks for the very first time, right at Public Records.

Two distinctive flavors of the beverage, Melon Burst and Tropical Citrus, can only be found in Venti sizes. These flavors blend crisp iced tea with bubbly fruit for a delightfully refreshing summer experience. Similarly, DeTiger’s music radiates an invigorating spirit. She produces catchy tunes and shatters expectations as a trailblazing female bass guitarist.

After the successful release of her first album and an engaging tour, DeTiger made an appearance at Starbucks for a unique performance. This exciting event was filled with energy and offered fans the chance to sample the new beverage, as well as exclusive merchandise inspired by concert tour merchandise and more.

Visitors were given the option to take personally engraved cups with them, allowing for conveniently sipping Starbucks® Iced Energy outside, and they could also strike a pose at photo booths that identified your unique summer mood, creating an enjoyable interactive experience.

Aura photo booths animated the lively essence of the novel beverages by photographing guests at their most spontaneous, while simultaneously recording their auras as unique portraits and personalized energy reports.

As a curious gamer, I’m always on the lookout for new and exciting things to discover. If you’re like me and want to know more about the latest addition to Starbucks® menu, the Iced Energy Beverages, head over to starbucks.com. These beverages are currently available in Venti sizes only at US Starbucks locations. Let’s explore this new offering together!

Read More