Over the last few weeks, the devastating fires in Los Angeles have compelled me – and I’m sure many others – to adapt our plans for this year’s Super Bowl.
This year, State Farm, the well-known insurance company, has decided against airing an advertisement during the Super Bowl. Instead, they are concentrating their efforts on addressing and managing the ongoing wildfires.
During this unfortunate time of Southern California wildfires, representatives from State Farm are dedicated to assisting affected customers,” a spokesperson confirms to The Hollywood Reporter. “Our primary concern is offering support to Los Angeles residents. Consequently, we have decided not to air advertisements during the game as previously scheduled.
Over the past few years, State Farm has consistently appeared as an advertisement during the Super Bowl. Last year’s Super Bowl featured Arnold Schwarzenegger, who portrayed “Agent State Farm”, alongside his fellow cast member from Twins, Danny DeVito.
It wasn’t immediately evident what State Farm’s 2025 Super Bowl commercial would involve, nor was it certain if it would feature any additional celebrity appearances.
This year’s Super Bowl is being aired by Fox, but they have run out of available advertising slots. However, they do have a waiting list for cancellations. Given this, it’s certain that State Farm’s advertisement will be shown.
In terms of property insurance, State Farm holds the biggest market share in California at approximately 8.7%, as reported by the California Department of Insurance. Additionally, it claims the top spot for automobile insurance in the state as well.
The representative announced that our company boasts over 8 million clients within the state, and we’ve already processed numerous customer complaints.
They announced with satisfaction that approximately 90% of their customer interactions have been successful. Over 7,400 home and auto insurance claims have been handled so far, returning a staggering sum of tens of millions of dollars to customers. These figures are expected to climb further as people come back to assess the damage.
Last year, the insurance company faced criticism when they announced they wouldn’t be renewing certain insurance policies within the state because of the high wildfire risk.
Ad Age first reported on the cancelation.
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2025-01-16 00:54