Steven Smith Hired as Head of Creative Innovation at Crocs

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As a footwear enthusiast with a deep appreciation for design and innovation, I am thrilled to witness Steven Smith embarking on this new chapter at Crocs. With over three decades of experience shaping some of the sneaker world’s most iconic silhouettes, his creativity and knack for pushing boundaries will undoubtedly breathe fresh life into both Crocs and HEYDUDE.

New Balance, adidas, Reebok, FILA, Nike, KEEN, YEEZY and now Crocs. Steven Smith has held many titles across the footwear industry throughout his 38 year career, with his knack for design leading to some of the sneaker world’s most beloved silhouettes, including Reebok’s Instapump Fury and the adidas YEEZY BOOST 700. With Crocs, it’s time for a new chapter for Smith as he looks to build new momentum after Ye fired him amidst the chaos of YEEZY earlier this year.

At Crocs, Smith has been given the role of Creative Innovation Leader. This means he’ll be creating designs for both Crocs and HEYDUDE, brands that Crocs owns. According to the brand’s statement, his creative ideas will help introduce fresh silhouettes and enhance the design styles of both brands. Excited about this opportunity, Smith expresses, “I enjoy taking design in new directions, and I’m thankful for the chance to contribute my skills and experience to these esteemed brands. There is a lot of potential to experiment with unique shapes and functionalities across the company’s renowned product line, and continue pushing the limits through innovation.

Time alone will reveal the shape of Smith’s latest initiative, but if his previous 30 years of accomplishments are any indication, there’ll be lots of news on the horizon, so keep an eye out for further developments.

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2024-11-19 21:56