Taapsee Pannu reveals biggest marketing lesson she learned from Dunki co-star Shah Rukh Khan and how it changed her mindset

As a lifestyle expert with years of observation and analysis under my belt, I find Taapsee Pannu’s insights into the intricate world of social media influence and paid reviews particularly enlightening. Her unique perspective, honed through her experiences in the dynamic Bollywood industry, offers a refreshing take on this often-debated topic.

Taapsee Pannu, who is known for her open personality and strong views, recently discussed an insightful lesson she gained from her co-star Shah Rukh Khan during the filming of Dunki. In a conversation with Connect Cine, Taapsee spoke about the intricacies of social media influence and paid reviews. She revealed that Shah Rukh’s viewpoint on considering it as a ‘marketing tool’ helped change her perspective on this topic.

During the interview, Taapsee Pannu pointed out that actors frequently face greater expectations of responsibility than social media influencers do.

She stated that actors are consistently held accountable for everything, and went on to question why the same standards aren’t applied to influencers with large social media audiences. At a minimum, she suggested, these individuals should be truthful and faithful to their followers.

Pondering over this disparity, the actress from Phir Aayi Hasseen Dillruba acknowledged experiencing frustration due to this duality. However, it was only when Shah Rukh Khan shared his insights with her that she gained a new outlook on the situation.

In simpler terms, the actors from Jawan compared influencers to promotional billboards or signs that were used in previous decades to advertise movies. Pannu remembered and passed on a quote by the actor King, who said, “Consider this—in the past, billboards were utilized for movie promotion. Now, these individuals serve as modern marketing tools. Instead of viewing them as people with responsibility, view them as advertising spaces that can be bought.

Taapsee revealed that Shah Rukh Khan’s comparison significantly changed her outlook on the subject. She stated that regarding social media influencers as advertising platforms instead of individuals has assisted her in managing her annoyance. Once she adopted this perspective, she found it completely sensible to compensate them, including any additional costs.

Taapsee stated that Shah Rukh Khan’s talent for presenting well-reasoned and strong arguments from different perspectives is what makes him a legendary figure. In her view, everyone perceives things differently, and ultimately, the choice of perspective is left to each individual.

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2024-12-03 15:27