Ted Audio Collective Strikes Deal With Podcasting Company Acast

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As a seasoned gamer with a penchant for podcasts and an ear tuned to the latest industry trends, this partnership between Acast and TED Audio Collective feels like a perfect match made in audio heaven! With my gaming background, I’ve learned the value of collaboration and growth, both key elements in this alliance.

Podcasting firm Acast has formed a fresh alliance with TED Audio Collective, where they will serve as the sole provider for advertising sales, hosting, and distribution services for the brand.

The TED Audio Collective consists of 26 podcasts that cover topics like business, technology, health and wellness, and other areas. Some of the most popular ones are “TED Talks Daily”, “How to be a Better Human”, “TED Business”, “TED en Español” and others. This network garners approximately 176 million listeners worldwide annually.

This partnership expands the reach of the podcast, but it does not include Australia and New Zealand. Previously, the TED Audio Collective was under PRX’s management, but it continues to be associated with ARN in Australia and New Zealand.

For quite some time now, we’ve had a business relationship with Ted on an international level. We handled some of their international sales, and the prospect of a worldwide deal with them is truly thrilling,” Acast CEO Ross Adams shared in an interview with The Hollywood Reporter. “What they aim for is global expansion, not just a US-centric approach, and we specialize in providing that global perspective.

According to Alan Seiffert, the head of global business development at TED, their mission is to uncover, discuss, and disseminate ideas that stimulate discussions across our international community. By teaming up with Acast, a pioneer in advertising technology, we are optimistic that this collaboration will empower us to expand the reach of the TED Audio Collective on a global scale.

As a gamer, I’d say: I noticed that categories like business, tech, health, and wellness within the TED Audio Collective are popular choices for advertisers, boosting Acast’s potential to expand its profitable listenership. In fact, during Q3, we experienced a 31% surge in monetizable listens compared to the same timeframe last year, with over one billion plays of Acast podcasts.

This global corporation, with its main office in Stockholm, boasts an impressive collection of 135,000 podcasts, caters to 2,700 advertisers, and attracts a whopping one billion listens every quarter. These listens are profitably distributed across various podcasting apps and listening platforms.

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2024-11-14 14:24