Thanks to Taylor, Billie, Sabrina and Chappell, Pop Music Overtakes Latin in Music Streaming Growth

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2024 saw a surge in popularity for popular music, with artists like Taylor Swift, Billie Eilish, Sabrina Carpenter, and Chappell Roan driving this trend. This growth allowed pop music to surpass Latin music, which had previously been the fastest-growing genre in U.S. music streaming at mid-year.

2024 saw Pop music becoming the fastest-growing genre, outpacing Latin, as per the Year-End Music Report by entertainment data and insights firm Luminate. This rapid growth was largely driven by women, with an impressive 63.4% of U.S. top 100 pop audio streams coming from female artists such as Taylor Swift, Billie Eilish, and Sabrina Carpenter. In total, there were 47 female pop artists represented in the genre’s top 100, according to the report.

As a devoted music enthusiast, I can confidently say that when it comes to on-demand audio streaming in the U.S., the pop scene is dominated by some incredible artists. Taylor Swift, Billie Eilish, Lewis Capaldi, Ariana Grande, Olivia Rodrigo, and Grace VanderWaal hold the top spots. Interestingly, Benson Boone stands out as the highest-ranking male artist at number seven. The rest of the top 10 includes Bruno Mars, Tate McRae, and Teddy Swims.

The Luminate report additionally focused on significant patterns within different genres. For instance, it noted that Regional Mexican is fueling the expansion of Latin music in the United States and has become the biggest subgenre of Latin music.

Despite a slight dip of 2.3%, R&B and Hip-Hop continued to be the most streamed genre in the United States last year, making up one quarter of all streams (equating to approximately 341 billion). This was reported by Luminate. It surpassed genres such as rock, pop, country, Latin, dance/electronic, and world music. Interestingly, listeners of Hip-Hop are about 1.3 times more likely to purchase merchandise from an artist’s online store compared to the average streamer, as per Luminate’s end-of-year findings.

Luminate is a company owned by PME TopCo., a collaboration between Penske Media Corporation (the owner of The Hollywood Reporter) and Eldridge. Their analysis was based on 23 trillion pieces of data from numerous artists, as well as information from over 500 partners across digital platforms, retail outlets, and airplay.

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2025-01-15 18:25