As a passionate football fan and follower of fashion trends, I was absolutely captivated by the brand collaborations during Copa America 2024. The tournament was filled with excitement both on and off the field, and brands seized the opportunity to shine through innovative partnerships and high-profile endorsements.
At the Copa America 2024 tournament, the drama and excitement were impossible to ignore. Brands seized this opportunity to shine, with high-profile player endorsements and innovative collaborations taking center stage. Some notable partnerships included Lionel Messi teaming up with adidas for exclusive athletic wear lines that combine function and fashion. Christian Pulisic, a star from the U.S. team, joined forces with Puma to introduce custom-designed boots that were a real showstopper. Brands like Michelob Ultra went beyond sports apparel, creating unique campaigns and endorsements that expanded players’ influence into lifestyle and leisure sectors. These collaborations underscored both the athletes’ impressive athletic abilities and their significant impact on fashion and culture. Let’s explore the partnerships that left a lasting impression, both on and off the field.
Palm Angels
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For Copa America 2024, Argentina’s national football team joined forces with fashion label Palm Angels as their Official Curator of Life and Style. Led by Palm Angels founder Francesco Ragazzi, the brand created formal and informal outfits for the players. The formal wear consisted of a dark blue blazer adorned with an embroidered monogram and Argentina’s crest, accompanied by a light blue shirt and cargo pants. For less formal occasions, Palm Angels provided a tracksuit made from light linen fabric, featuring the brand’s logo and Argentina’s crest on an overshirt. This partnership showcased the importance of teamwork and personal expression, aligning with both football and the Palm Angels brand’s core principles.
Puma
At the Copa America 2024, Puma made a big difference as a major sponsor through its alliance with CONMEBOL. Over three years, Puma provided the official match balls, referee uniforms, and staff kits for the tournament. Moreover, Puma supported Paraguay’s national team, expanding its impact on the competition. Notable athletes like Antoine Griezmann, Neymar, and Christian Pulisic wore Puma boots during games, showcasing models such as the Puma Future and Puma Ultra. These endorsements were highlighted in Puma’s promotional efforts, boosting the brand’s visibility and clout within football culture.
Legends
Despite not being as widely recognized as some other brands, Legends plays a significant role in the sports world and was chosen to manage the sale of official merchandise for the CONMEBOL Copa América 2024. This partnership includes offering fans a variety of products such as jerseys, scarves, hats, flags, pennants, pins, and more, both in physical stores located in all 14 host cities in the US and online. This collaboration allows football fans to celebrate the tournament with unique merchandise.
Michelob Ultra
I was thrilled to see Michelob Ultra take center stage as the Official Global Beer Sponsor for Copa America 2024. They truly outdid themselves by setting up lively fan zones in all 14 U.S. host cities, filled with soccer games, live music, and exclusive merchandise. The brand didn’t stop there; they even presented the Superior Player of the Match Trophy and teamed up with renowned soccer stars Lionel Messi and Christian Pulisic. Messi’s involvement as a brand ambassador generated an incredible buzz, while Pulisic was the star of ads championing the expansion of soccer in the United States. During the finals in Miami, Michelob Ultra went above and beyond with unique fan experiences and commemorative items, proving their dedication to engaging football fans and amplifying the tournament’s energy.
adidas
At Copa America 2024, adidas effectively showcased its brand by supplying impressive uniforms to teams such as Argentina, Mexico, Colombia, Chile, Peru, and Venezuela. The iconic sky-blue and white stripes of Argentina were given a modern update with striking gold accents. Mexico’s jerseys highlighted their rich cultural heritage with vivid folk-art patterns. Colombia’s kits stood out with the symbolic representation of a phoenix, emphasizing energy and renewal. Additionally, adidas equipped top players with advanced cleats like the Copa Pure II, designed for enhanced control and comfort. These innovative designs and premium equipment not only improved players’ performance on the field but also resonated deeply with fans, merging national pride and cutting-edge sportswear.
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2024-07-15 18:26