Some of the most memorable Super Bowl ads ever feature actors depicting their beloved characters in a way that’s hilariously inconsistent with their usual image. For instance, in the very first Super Bowl commercial from the renowned ice cream brand Häagen-Dazs, Vin Diesel, Michelle Rodriguez, and Christopher “Ludacris” Bridges, known for their roles in the Fast and Furious series, do just that. Although they don’t explicitly state they are playing Dom, Letty, and Tej, it is strongly suggested by the ad’s entire setting – a highway journey in vehicles.
When you learn about the actual wealth of the “Fast and Furious” cast, it becomes evident they don’t rely on their paychecks. However, as Rodriguez shared with The Hollywood Reporter, “It was more like a celebration,” highlighting that Diesel is an enthusiast of Häagen-Dazs ice cream and frequently indulges in one of their frozen desserts. “He always has these ice cream pops covered in chocolate and nuts, and I find it amusing that this is our way of making a Super Bowl commercial.
As a fan, I noticed something unusual in the latest Diesel and Rodriguez ad. Instead of their usual high-speed escapades, they were leisurely cruising down the highway, savoring the moment – a sight seldom seen when these two actors are behind the wheel on screen. Christopher “Ludacris” Bridges seemed to pick up on this anomaly, asking them why they weren’t driving faster. With a casual shrug, Diesel replied, “Not today,” as Rodriguez continued to relish her ice cream. A puzzled Bridges then sped away, and the phrase “Not so fast, not so furious” flashed across the screen, signaling that Diesel and Rodriguez were off to enjoy their day at a more relaxed pace, driving off into the sunset.
The ad was a mini-Fast and Furious production
One lesser-known fact about the “Fast and Furious” series is that Vin Diesel has significantly contributed to its theater releases instead of direct-to-video sequels. Despite missing out on the second film, “2 Fast 2 Furious,” Vin Diesel’s character Dominic “Dom” Toretto has essentially served as the primary protagonist since the beginning and even started producing the films from the fourth installment, “Fast and Furious.” Although Leticia “Letty” Ortiz (played by Michelle Rodriguez) was absent in the second, third, and eighth movies, she’s been a mainstay in every other major “Fast and Furious” production and eventually became Dom’s wife.
In my gaming world, I, Ludacris (or Tej Parker in the Fast & Furious universe), made my debut in the franchise way back in “2 Fast 2 Furious.” However, it wasn’t until “Fast Five” where I teamed up with Diesel and Rodriguez for the first time. Since then, I’ve been part of every mainline Fast and Furious movie. It’s not just about acting on-screen though; when we collaborate on a project like the Häagen-Dazs Super Bowl 2025 commercial, as Vin Diesel’s partner in crime, Michelle Rodriguez, highlighted, it involves bringing together not only the film’s stars but also our crew and stunt teams. As she told The Hollywood Reporter, “Whenever we work on anything that has to do with the brand, we gather the family to do it.
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2025-02-06 22:31