The J.Lindeberg x Glenmuir Collaboration Unites Sweden and Scotland

As a gamer with a keen eye for fashion and a deep-rooted passion for golf, this collaboration between J.Lindeberg and Glenmuir has caught my attention like a well-struck drive on a rainy Scottish links course. The blend of modern Swedish style with Scottish golf heritage is not just a fashion statement, but a nod to the shared appreciation for the rugged beauty that pervades both nations.


Despite appearing quite distinct on the outside, Swedish contemporary fashion label J.Lindeberg and traditional Scottish golf brand Glenmuir have a shared affinity for a unique beauty found in gloominess, which is often referred to as ‘dreich’ in Scotland. Interestingly, both nations are avid golf enthusiasts, which formed the foundation for their recent collaboration.

Initially showcased by actress Kathryn Newton at the Alfred Dunhill Links Championship in Scotland, this golf apparel line for men and women honors Scottish golf tradition with a distinctive blue tartan design adorning various items. The collection strikes a balance between technical and heritage elements, reflecting both the past and the present. For instance, the J Lindeberg x Glenmuir Crew Water Repellent Sweater boasts a classic shape and added all-weather practicality, while the All Over Tartan Sweater embodies traditional Scottish style with its luxurious merino wool construction. Notably, the High Neck Compression Base Layer for women is a versatile top that can be worn alone or layered under a knitted vest.

Neil Lewty, the creative director at J.Lindeberg, expressed that Scotland is closely associated with golf, and its heritage runs deep. With Glenmuir being part of this rich tradition, it served as a source of great inspiration for us. We delved into traditional argyle patterns and gave them a contemporary twist, resulting in a fresh, modern design.

You can browse the full collection over on J.Lindeberg or Glenmuir’s websites.

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2024-10-29 20:56