As a connoisseur of fashion and beer, I must say that the JW Anderson x Guinness collaboration hits the spot perfectly! Growing up in Ireland, I’ve always had a soft spot for both Guinness and its iconic advertising, so this capsule collection resonates with me on a deeply personal level. The way they’ve reimagined the Guinness wordmark and vintage graphics is nothing short of genius!
Following his SS25 fashion show where he hinted at a partnership with the renowned British beer company, JW Anderson has now launched the Guinness capsule collection. This line cleverly revisits the famous Guinness logo and incorporates vintage ad graphics from the brand into a compact selection of long-sleeve sweaters and t-shirts featuring panels.
A distinctive highlight among the items is a robust black sweatshirt adorned with embroidered pearls that mimic the signature froth on top of a Guinness beer. The pearl-enhanced block letters sit below, while a classic Guinness image, screenprinted in black and white, showcases a cheerful grin within the foam.
In another location, a sweater featuring the timeless Guinness logo, crafted using intarsia knitting, is showcased alongside bold white embroideries representing the Irish harp symbol and JW Anderson’s signature. The nostalgic atmosphere is intensified by a set of two raglan-style t-shirts, one with black panels and retro Guinness ad artwork, the other featuring a vintage advertisement illustration on an orange background. A cheerful depiction of a pint glass can be found in the first t-shirt, accompanied by additional text graphics, while the second t-shirt showcases a simplified version of a retro poster design.
Regarding our partnership, Jonathan Anderson expressed his longstanding fascination with Guinness and their advertising. He believes they remain among the best advertisers today, appreciating their innovative use of graphics particularly at the turn of the century, when Guinness pioneered advertising techniques that are still relevant. Anderson has always wanted to emulate some of this groundbreaking advertising in fashion, as he feels Guinss was actually ahead of fashion’s perceived radicalism.
The JW Anderson x Guinness line is available now at the JW Anderson web store.
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2024-11-16 01:26