As someone who has been closely following the fashion industry for years and witnessed its ups and downs, I find it fascinating to see how brands like PUMA are navigating these challenging times. The cautious consumer sentiment and increasing freight costs seem to be taking their toll on the company, as evidenced by the recent drop in their share price. It’s a reminder that even established players can face hardships in this dynamic industry.
As a long-time aficionado of the ever-evolving world of fashion, I find myself constantly intrigued by the latest developments that unfold each week. This week, my attention was particularly drawn to a variety of significant events in the industry. The announcements of high-profile collaborations between designers and brands were especially exciting, as I remember the buzz surrounding similar partnerships in the past that have resulted in truly innovative and captivating collections.
In a flurry of excitement, Supreme hinted at a partnership with Tyler, the Creator by placing wheatpastings around London depicting the artist and then sharing pictures on Instagram of him wearing a green box-logo T-shirt. Meanwhile, Jude Bellingham was appointed as Louis Vuitton’s newest brand ambassador, and NIGO joined forces with Marc Jacobs to reintroduce the iconic Superman Sweater from the ’90s.
In the future, PUMA’s stocks experienced a decline following their adjustment of the projected profits for 2024; meanwhile, MINGYU from SEVENTEEN was featured in Calvin Klein’s Fall 2024 advertising campaign, and On company announced record-breaking revenues and earnings during the second quarter of this year.
As a dedicated fashion enthusiast with years of experience in the industry, I always make it a point to keep myself updated on the latest trends and happenings. That’s why I appreciate TopMob for compiling the top fashion stories of the week, ensuring that we, the fashion-forward individuals, are never left behind. Staying informed about the industry’s movements keeps my wardrobe fresh and helps me make smart decisions when investing in new pieces. So, whether you’re a fashion aficionado or just someone who enjoys staying stylish, be sure to check out TopMob’s weekly roundups – they’ll help you stay ahead of the curve and look fabulous!
Tyler, the Creator Links With Supreme
Prior to the launch of its Fall/Winter 2024 collection, Supreme ignited excitement among fans on Tuesday by unveiling a fresh series of wheatpastings featuring Tyler, the Creator. These images were discovered in London’s Brick Lane district, showcasing the Call Me If You Get Lost artist wearing a green box logo T-shirt and concealing a vibrant neck scarf. He also donned a brown hat adorned with a tie.
A short while later, images of the wheatpastings were shared by Supreme on their Instagram account in high definition. Upon closer examination, it was evident that these photos were taken by photographer Luis Perez, who had previously worked on Tyler’s Louis Vuitton collaboration campaign.
There’s some debate about whether Tyler is collaborating with the established streetwear brand to create pieces for their upcoming line or if he’s just the face of their Fall/Winter 2024 campaign. Many people believe that a partnership between Supreme and the rapper has been waiting too long to happen.
Learn more here.
Jude Bellingham Named Louis Vuitton’s Newest “Friend of the House”
18-year-old English soccer player Jude Bellingham has been announced as the latest addition to Louis Vuitton’s roster, titled “Friend of the House.” This role will lead him on a collaborative journey with Pharrell Williams’ menswear division at Louis Vuitton. In this position, Bellingham is expected to feature in Louis Vuitton’s advertising materials, don their designs during public events, and attend various label functions.
“Bellingham expressed delight in becoming part of the Louis Vuitton family in a statement. He’s had a long-standing fascination for the brand since his younger years, and he’s thrilled to further develop a connection with Pharrell, whose creativity he deeply respects.”
Last summer, I, a top-scorer for Real Madrid and this season’s La Liga Player of the Year, had the privilege of attending Pharrell’s first Spring/Summer 2024 show for Louis Vuitton. About our collaboration, Pharrell expressed his enthusiasm, saying, “I’m thrilled to have Jude join our family. His vibrant personality and impressive journey thus far will bring an incredible energy to our LVers community,” a group that already boasts stars like Pusha T, Carlos Alcaraz, and Victor Wembanyama.
NIGO Joined Marc Jacobs for 40th Anniversary Hero Sweater
As a devoted fan, I’ve been thrilled by Marc Jacobs’ 40th-anniversary extravaganza, marked by collaborative endeavors, re-launches, and viral internet sensations. This week, the cherry on top was his collaboration with NIGO to reimagine the iconic Superman Sweater from his 1990 collection.
Today, we have a modern twist on the classic archive sweater. It showcases a vibrant blue exterior made from a blend of alpaca and wool fabrics. The iconic Superman emblem graces the sweater’s front and center, also crafted from the same textured material.
You can enter the lottery to purchase the garment now at the Marc Jacobs Japan’s official webstore.
PUMA Shares Fell to Six-Year Low After Group Narrowed 2024 Profit Forecast
Based on reports from MarketWatch, PUMA, a well-known German sportswear brand, experienced a drop in its share price to a level not seen in six years. This decline follows the company’s decision to revise its profit expectations for the year, attributed to increased consumer caution and higher shipping costs that were announced earlier this week.
According to their latest financial statement, the company anticipates that its annual profit will fall within the range of 620 million EUR to 670 million EUR, which is lower than its initial forecast of 700 million EUR. This revision caused a 13% drop in PUMA’s share price, bringing it down to €36.20 EUR, marking a significant 30% decrease over the course of the year.
In the second quarter, the company announced an uptick of 2.1% in currency-normalized revenue to €2.12 billion. The profit before interest and tax grew by 1.6%, amounting to €117 million, although it fell short of predictions made by analysts, according to Fashion United. Notably, sales in the Americas surged by 9%, whereas revenues in Europe, the Middle East, and Africa declined by 4.3%.
SEVENTEEN’s MINGYU Fronts Calvin Klein’s Fall 2024 Campaign
Amidst his busy schedule for the “17 Is Right Here” tour, K-pop sensation MINGYU from SEVENTEEN has been cast in Calvin Klein’s Fall 2024 advertising campaign. The fashion shoot was taken by photographer Park Jong Ha and helmed by director AJ Dean. In this style-focused presentation, the artist is seen wearing Calvin Klein’s iconic clothing items such as coats, jeans, underwear, and additional pieces.
On Thursday, Calvin Klein posted on Instagram a series of images featuring MINGYU in a blue-yellow studio setting, showcasing poses and dance moves, as part of their campaign launch. The accompanying caption read: “MINGYU embodies denim spirit. The style is casual yet classic.”
In this article, TopMob had a chat with Mingyu about brainstorming their upcoming project, his unique fashion sense, and future plans for Seventeen. You can read the whole interview right here.
On Reported Record Revenues and Increased Profit in Q2
In the second quarter of this year, On Running, a Swiss running label, smashed previous records by increasing revenues by 28%, amounting to CHF 567.7 million ($654.4 million USD) for the three-month period ending on June 30. This impressive growth allowed the company to achieve net sales of CHF 1.08 billion ($1.25 billion USD) in the first half of the year. This success can be attributed to a robust multichannel strategy that performed exceptionally well across all markets and products, with particularly strong results in the Asia Pacific region.
As a devoted follower, I’m thrilled to share that not only has our company seen a surge in revenue, but its net profit has scaled unprecedented heights as well! In the second quarter alone, we raked in an impressive CHF 30.8 million ($35.6 million USD), which propelled our half-year net profit to an astounding CHF 122.2 million ($141.3 million USD). This monumental leap represents a staggering 156.5% increase compared to the same period last year, leaving me absolutely amazed!
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2024-08-17 01:26