As a sports enthusiast with a soft spot for streaming services, I must say that Warner Bros. Discovery has truly outdone themselves this time! The 2024 Paris Olympics coverage was nothing short of spectacular. With record-breaking viewership and streaming figures, it’s clear that WBD has hit a home run (or should I say, a gold medal performance?).
Warner Bros. Discovery is taking home top honors during this year’s Olympic Games with unprecedented streaming and viewership numbers for their European broadcast of the 2024 Paris Olympics, setting new records.
The latest data from WBD indicates that they surpassed a total of 215 million European viewers on their TV and streaming services, which is an additional 40 million viewers compared to the Tokyo 2020 Olympics, representing a significant 23% increase.
The team reported streaming over 7 billion minutes collectively on all channels, a figure six times greater than Tokyo’s total. August 4th set a new record, with 600 million minutes streamed by Max and discovery+ subscribers. This was the day of several high-profile events such as the Men’s 100m final, the tennis gold medal match between Novak Djokovic and Carlos Alcaraz, the last day of swimming competitions, and the women’s road race cycling final.
During the Olympic Games, an increase in WBD’s subscription base was significantly boosted. The company reported that a remarkable number of new paid streaming subscribers joined during the event period, representing a 77% rise compared to the Tokyo Olympics in 2020. However, they did not disclose exact figures.
“JB Perrette, CEO and president of WBD’s global streaming and games division, stated that Paris 2024 surpassed all anticipations for spectators and our company. We’ve acquired millions of new paying subscribers and daily attract millions of viewers on our streaming platform who have watched billions of minutes of content during the games. Our streaming growth is only intensifying, and we have yet to reach nearly half of the global potential market.”
WBD had a lot riding on the Paris Olympics. This year’s games are the first since the merger of Discovery and WarnerMedia into WBD and the network timed the launch of its stand-alone streaming service Max in Europe to capitalize on the attention around the event. Max launched in its first 20 European countries May 21 and in France on June 11. WBD carried the Olympics across 47 markets in 20 languages in Europe on its streaming platforms Max and Discovery+, and on linear TV and online through its Eurosport channels as well as on free-to-air networks in Norway (TVNorge), Sweden (Kanal 5) and Finland (Kutonen, TV5).
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2024-08-12 20:55