As a seasoned gamer with a knack for discerning quality content and marketing strategies, I am thrilled about Warner Bros. Discovery‘s latest move to bring Shauna Spenley aboard. With her impressive background at Riot Games and Netflix, she brings an unparalleled understanding of the gaming and streaming industries that will undoubtedly propel WBD’s streaming products to new heights.
Warner Bros. Discovery has hired Shauna Spenley to lead its streaming marketing efforts.
Spenley is set to assume the role of Global Chief Marketing Officer at our direct-to-consumer services, taking over from Patrizio (Pato) Spagnoletto who will depart later this autumn. Her responsibilities will encompass managing marketing strategies, growing and retaining subscribers, conducting research, and overseeing other crucial areas for our streaming platforms such as Max and Discovery+.
She will report to JB Perrette, CEO and president, global streaming and games.
“Spenley expressed his excitement about becoming part of this extraordinary team, having been a loyal subscriber and admirer since Max first debuted. He noted that the diverse range of content available on Max sets it apart in the industry, with HBO leading the pack among the most renowned TV brands. In a statement, he added that he can’t wait to collaborate with JB, Casey, and the marketing department. Spenley feels confident that we are poised to capitalize on Max’s recent surge in popularity and transform it into one of the world’s leading streaming platforms.”
Spenley, who was previously the president of entertainment at Riot Games and before that held a VP position for marketing and publicity at Netflix, has expressed his heartfelt gratitude towards WBD and pride in the progress made with Max. Although this marks the start of a new chapter for Max, he believes it’s an opportune time to transition, confident that Shauna and her talented team will turn Max into a globally renowned entertainment destination.
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2024-08-27 21:56