As a seasoned analyst with a background in both technology and sports, I find this partnership between CUDIS and UCLA Athletics to be a strategic move that could potentially disrupt the wearable tech industry. Having worked extensively with blockchain startups and sports organizations, I can appreciate the synergy between the two parties.
Under the backing of Draper Associates, CUDIS has teamed up with UCLA Athletics for a one-year partnership aimed at introducing web3-enabled smart rings to their student body and athletic community.
The health company CUDIS, which specializes in web3 technology, has entered into a one-year agreement with UCLA Athletics, a well-known California sports program. This partnership aims to publicize CUDIS’ AI-enhanced smart rings. As per a press release distributed on Thursday and shared with crypto.news, the alliance will involve campus events where CUDIS will exhibit its smart rings to both UCLA students and sports enthusiasts.
Furthermore, CUDIS intends to establish endorsement contracts for the use of a player’s name, picture, and likeness with athletes from diverse UCLA sports teams such as men’s and women’s tennis, golf, basketball, women’s gymnastics, and football, as stated in the official announcement.
As a crypto enthusiast and a student-athlete, I’m excited about this venture that encourages discussions on wellness, performance metrics, and personal data management. Plus, it offers us an opportunity to capitalize on our influence by endorsing this product through our social media networks.
CUDIS
In accordance with our partnership deal, CUDIS intends to involve UCLA supporters in exciting, interactive initiatives such as sweepstakes and giveaways at sporting events. This way, CUDIS can associate their smart rings with UCLA’s vibrant athletic community by leveraging the university’s branding.
One blockchain ring to rule them all
The CEO of CUDIS, Edison Chen, expresses that the partnership carries a significant importance for them since it allows them to repay the community that played a crucial role in shaping their original concept. Furthermore, he mentions that UCLA was the starting point of their journey.
This smart ring from the company employs blockchain technology to track diverse health indicators such as heart rate, sleep patterns, stress levels, and calories expended. It operates on the Solana (SOL) network, ensuring users have exclusive control over their health information. Additionally, it offers tailored wellness guidance via an artificial intelligence guide. The ring also includes a reward system that subtly motivates users to make healthy decisions by granting passive benefits for favorable actions.
In the month of September, CUDIS successfully secured $5 million in a funding round that was primarily headed by Draper Associates. Furthermore, Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures, and DraperDragon also contributed to this investment round.
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2024-12-26 17:04