It might surprise you to learn that Nintendo, a company with a rich history dating back to the late 1800s, continues to prosper in the present. Among its successful franchises are iconic brands such as Pokemon and Super Mario.
Despite Nintendo’s reputation for sticking firmly to their own practices, senior game designer Shigeru Miyamoto has commented that a recent project by the company is likely one of the least typical endeavors the studio has undertaken during its hundred-year existence.
Kyoto’s Nintendo Museum
According to a recent article from IGN, Miyamoto expressed that he thinks the former head of Nintendo, Hiroshi Yamauchi, might not be thrilled about the idea of a Nintendo-themed museum. “It’s like we’re doing something we shouldn’t,” says Miyamoto, “I believe if [ex-president Hiroshi] Yamauchi were to hear this, he would instruct us to halt the project immediately!
As a devoted admirer, I’d say that Miyamoto shared an interesting perspective: Yamauchi, our founding father, wasn’t particularly keen on promoting the company through advertising. Instead, our conversation has always revolved around iconic brands like Pokemon and Mario. However, with the inception of the Nintendo Museum, we, as a company, chose to turn the spotlight inward and honor our entire 100-year legacy, even tracing our roots back before venturing into video games.
Nintendo primarily engages with its audience through its offerings rather than the company itself. We focus on discussing our products, not the corporation as a whole. For instance, we might discuss Mario’s anniversary, but we won’t disclose sales figures of specific games. Historically, this has been Nintendo’s approach, but given recent changes in the market, we’re reconsidering and adapting our strategies accordingly.
More Like a Theme Park than a Museum
The Nintendo Museum in Kyoto is constructed around a former Nintendo factory site, as the company was initially established in this city. Recognizing the importance of preserving its historical roots, Nintendo chose to transform the factory into a museum open to the public. Numerous vintage Nintendo items are exhibited here, along with numerous interactive elements and games designed to captivate fans.
Currently, the museum’s exhibit is set up in a particular manner; however, Miyamoto has confirmed that there are ongoing plans to continuously develop and expand the museum, with numerous Nintendo artifacts yet to be showcased from storage. Moreover, Nintendo consistently releases new installments of their popular franchises like “The Legend of Zelda” and “Super Mario” each year, so it’s reasonable to anticipate periodic updates to these exhibits for enthusiasts.
Additionally, there are whispers that the Nintendo Switch may soon receive an update long anticipated by fans. Upon retirement, the console might have a dedicated area showcasing its history. Interestingly, even Shigeru Miyamoto, who is known for his work on the Wii, expresses a strong affinity towards its triumph and journey.
At the moment, the Nintendo Museum situated in Kyoto welcomes guests, yet it does not intend to establish branches in other cities.
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2025-01-15 13:13