As a seasoned gamer and avid skier, I can’t help but feel a kinship with Walton Goggins as he embarks on his latest venture, Walton Goggins Goggle Glasses. Growing up playing sports, I too have always appreciated the equipment that comes with the game, and there’s something undeniably cool about wearing gear that’s both functional and fashionable.
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White Lotus star Walton Goggins has a new gig: as the designer of ski-ready specs.
As a gamer residing in Hudson Valley, New York (previously home to the Dodgers in LA), I found myself by the fire pit at my local ski resort one day. It was there that an idea sparked – a line of oversized, stylish sunglasses called Walton Goggins Goggle Glasses, designed for both sun and snow. Partnering with Revo, a renowned polarized eyewear company known for its NASA-developed lenses from the 80s, I brought this concept to life. These reflective sunnies not only make a statement but also offer UVA/UVB protection. This new venture complements my other endeavor, Mulholland Distilling, a spirits company I co-founded with Mathew Alper back in 2017.
I reside merely 15 minutes away from a quaint yet exceptional ski resort,” Goggins shares with The Hollywood Reporter. “Typically, I visit for a couple of hours during the week following my son’s school drop-off. The place is usually empty. One day, after skiing for a few hours, I found myself outside the lodge, sipping a beer by a fire pit with my goggles around my neck. A sudden gust of wind blew, and I put them back on, feeling an intense desire to never remove them again. They were just so comfortable, so refreshing.
As a kid, I was into sports and considered myself a decent athlete, not an all-star though. Yet, I loved the gear – the cleats, helmets, gloves – they were my favorite part. I remember thinking, “I bet there are others out there who feel the same way.” I’ve never seen goggles used as fashion accessories in the street. But here’s an idea: let’s design equipment that we don’t have to remove! There’s always space in a gaming console for another cool feature, right?
The brand introduced its first collection featuring five pairs of sunglasses priced at $150 each:
Goggins openly acknowledges that the company’s name can be challenging to pronounce. He further discloses that the research and development phase was quite challenging, as he wasn’t certain if the concept would succeed. The manufacturing of glasses that double as goggles required a great deal of effort. The transformation needed to be flawless. Upon trying them on for the first time, Goggins felt confident that he had created something he would appreciate! They possess a unique blend of retro and contemporary styles, timeless in their appeal. It seems as if they’ve always been around. One can envision themselves wearing them in family photos from the ’80s. That’s the sensation I aimed to evoke, the dialogue I desired to initiate. The world is evolving at an unprecedented pace, accelerating day by day, month by month, year by year. If we can create instances that momentarily halt this rapid progression, these are those moments for me.
He adds, “I strongly feel that sunglasses are an excellent means of self-expression in fashion. They’re like a personal statement we make to the world. People often take notice of them first,” notes Goggins. “I have only two watches, but I own around twenty pairs of sunglasses. I’ve amassed this collection over time. Some I bought myself, while others were gifts when a project concluded.
53-year-old actor, starring in the Thailand-based third season of White Lotus as character Rick Hatchett, finds a full-circle moment with Goggins Goggles. As a struggling actor in Hollywood, sunglasses were his initial symbol of status.
As a devotee, I can tell you that my first high-quality sunglasses were from Oliver Peoples. For the initial three years in Los Angeles, I barely made ends meet. One particular month, I came perilously close to pushing beyond my financial limits. Yet, during that tight-fisted month, I managed to save enough money from my valet parking tips. With this hard-earned cash, I splurged on a pair of sunglasses that I had admired when people exited the cars I parked. I ventured into the Oliver Peoples store on Sunset Boulevard and made the purchase. To this day, those sunglasses remain in my possession.
Despite his trendy and expansive secondary ventures, Goggins remains loyal to his preferred eyewear designers. “I’m also a big supporter of Garrett Leight, son of Peoples’ eyewear designer – family traits can be strong indeed. Caddis produces fantastic glasses too. The Wayfarer model is still among my favorites; Ray-Ban continues to be legendary and timeless. Perhaps WGGG will become iconic as well. Maybe it won’t… maybe it’s just a fleeting trend. But fleeting moments are what I thrive on!
Actor Walton Goggins from The Righteous Gemstones frequently uses Goggins Goggles in his everyday life. He shared, “I’m essentially a moving advertisement. The best compliment I’ve received wearing them was when someone stopped me on the street and asked, ‘Hey, I appreciate your work. Where can I get those glasses?’ To which I replied, ‘They aren’t just sunglasses; they’re also goggle glasses. Walton Goggins Goggle Glasses.’
His admirer’s reply: “Those are bangers!”
Shop Goggins Goggles ($150 per pair) online at gogginsgoggles.com.
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2024-12-21 12:24