You Won’t Believe What’s Popping Up at The Grove in LA…

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Chanel is lining up some splendid weeks at the Grove in Los Angeles.

As a gamer, I’m super excited to share that starting from April 30 and running through until May 18, I’ll have the exclusive opportunity to step into a unique, custom-designed space by the luxury fashion house, marking the launch of their Chance Eau Splendide fragrance. True to its name, there will be numerous chances for me to engage with this activation and experience it fully!

Upon arrival, guests are invited to explore a puzzle called the Chance Maze, where they select a word that resonates deeply with them from among four options. This choice will then be interpreted by the Chance Teller, revealing a secret message. Afterwards, visitors can listen to “A Little More,” a song especially composed for this campaign by the talented Belgian artist Angéle, who is the ambassador of the fragrance, at a listening station.

Absolutely, individuals venturing through the space have the opportunity to sample the latest Chance Eau Splendide perfume or explore other Chance offerings such as the classic scents like Chance Eau Tendre, Chance Eau Fraiche, and Chance Eau Vivre, along with coordinating body care items. The temporary setup will also include photo opportunities, including a photo booth and a large Chance Eau Splendide bottle for memorable snaps.

Olivier Polge, Chanel’s in-house perfumer, has crafted Splendide, a fragrance that is floral and fruity in nature. It blends the sweetness of raspberry, various crisp fruit notes, roses, violets, and rose geranium. The scent is further enhanced by the addition of powdery iris and a combination of cedar and white musk.

See below for views inside the forthcoming Chance Eau Splendide space at the Grove.

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2025-04-16 18:25