YouTube Advertising Revenues Surge Past $10.5B in Latest Quarter

YouTube remains the leading force in ad-funded streaming, announcing a Q4 advertising income of $10.5 billion – an increase from $9.2 billion last year – and breaking the $10 billion mark in a single quarter for the first time.

YouTube reported ad revenue of $8.9 billion in Q3.

Without a doubt, YouTube, which is owned by Google, reigns supreme as the leading platform for advertising-backed video streaming. It’s not just dominant in this area, but it also holds a significant position across streaming services as a whole. The most recent Nielsen Gauge report indicates that YouTube accounts for over 11% of all television viewing.

Google’s services such as YouTube TV, NFL Sunday Ticket, and YouTube Premium, which are part of their subscriptions, platforms, and devices category, generated a total of $11.6 billion in revenue – an increase from the previous year’s $10.8 billion.

In total, Alphabet’s revenues amounted to $96.5 billion, and the tech titan reported a net income of $26.5 billion. CEO Sundar Pichai shared with Wall Street that the company anticipates spending approximately $75 billion this year on capital investments.

In a statement, Alphabet CEO Sundar Pichai stated that Q4 was a robust quarter, propelled by our dominance in AI and growth throughout the business. We’re moving at breakneck speed in developing, experimenting with, and launching products and innovations, making substantial advancements in computational power and efficiency. In the area of Search, improvements like AI Summaries and Circle to Search are boosting user interaction. Our Google Cloud portfolio powered by AI is experiencing heightened customer interest, while YouTube maintains its position as the foremost platform for streaming watch time and podcasts. By year’s end in 2024, Cloud and YouTube combined reached an annual revenue run rate of $110 billion. Our results underscore the might of our unique approach to AI innovation and the resilience of our primary businesses. We are optimistic about the prospects that lie ahead, and to speed up our progress, we anticipate investing around $75 billion in capital expenditures in 2025.

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2025-02-05 00:25