Sydney, Australia, Date, Chainwire
The most popular lifestyle app on the decentralized web, boasting a user base of 5 million, has partnered with Adidas. This collaboration will result in digitally branded sneakers being made available to these users.
Today, STEPN’s move-to-earn lifestyle app introduces the restricted-supply NFT sneaker series – STEPN x adidas Genesis Sneakers – created in partnership with the renowned athletic brand adidas.
A Solana NFT collection with 1,000 distinct items, all inspired by the most renowned running shoe designs from the brand, is available on the generative platform.
On Wednesday, April 17, you can find the new STEPN x Adidas Genesis Sneakers collection at MOOAR, STEPN’s connected NFT marketplace.
The collaboration between STEPN and Adidas marks the beginning of a year-long partnership, during which they will release more NFT drops and create physical, wearable products as part of a series of co-branded activities. This initiative underscores STEPN’s dedication to expanding the emerging “move-to-earn” market, with a goal of enhancing people’s lives and making advanced technology accessible to all generations.
STEPN’s team credits their impressive achievement of 5 million registered users to their community-oriented strategy, making them one of the most popular lifestyle rewards apps worldwide. This news comes after a highly successful airdrop on April 10, which distributed tokens valued at approximately $30 million among the STEPN community.
Recently, STEPN has formed several notable alliances, contributing to the emergence of “FitTech.” These collaborations include partnerships with renowned figures such as DJ and music producer Steve Aoki for digital wearables, Japanese animation series Ghost in the Shell, and soccer club Atlético de Madrid.
According to Shiti Manghani, CEO of STEPN by FSL, this collaboration between STEPN and adidas highlights the significance of earning rewards while moving in both virtual and real-life environments. The fact that such a partnership between the popular lifestyle app and a renowned global brand like adidas is now a reality demonstrates the future direction of digital lifestyle rewards.
The Adidas Genesis Sneakers collaboration with STEPN will be available for purchase through the MOOAR marketplace. Each sneaker in the collection will cost 10,000 STEPN tokens, which is the native currency of the platform. The distribution of the sneakers will occur in two stages using a raffle system. If you’re not selected as a winner, you’ll receive a full refund.
Starting on April 17, the initial stage will begin with a special allocation for our most devoted supporters. A total of 200 NFTs have been set aside for this group. Members of this exclusive list consist of holders of ‘ALTS by adidas’ NFTs and members who meet the criteria of the FSL community, encompassing users of STEPN, MOOAR marketplace, and Gas Hero blockchain game.
During the second stage, a public raffle will take place for the remaining 790 NFTs. This event will unfold from April 18 to April 21. Every 24 hours, a draw will be conducted and the winners will be announced. The victors will then have the opportunity to obtain their winnings through the MOOAR marketplace. To maintain fairness, only one NFT can be purchased per digital wallet.
About STEPN
STEPN is a global leader in move-and-earn platforms, encouraging people to stay active. Founded by FSL in 2021, it now has over 5 million users and is one of the most popular Web3 applications. The app rewards users for physical activity by offering incentives. To get started, users need to buy a virtual Sneaker Non-Fungible Token (NFT), connect their smartphones, and earn tokens through walking, jogging, or running.
For more information, users can visit STEPN’s Official Website | Twitter
About Adidas
In simple terms, Adidas is a prominent player in the international market for sports equipment. Based in Herzogenaurach, Germany, this corporation boasts an impressive workforce of over 59,000 individuals and recorded sales revenue amounting to €22.5 billion during the year 2022.
Contacts:
- Rebecca Jones Block3 PR: rebecca@block3.pr
- Lucas Duboisset STEPN: lucas@stepn.com
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2024-04-15 12:20