Iggy Azalea launched her coin on Pump.fun. What is it?

As a researcher with experience in the cryptocurrency market, I’m both intrigued and concerned by the rapid rise of Pump.fun and the proliferation of memecoins it has facilitated. The platform’s success is undeniable, with over $265 million in annual revenue and the launch of over 1.16 million tokens on Solana. However, I believe this trend could be bad news for investors and the market as a whole.


Iggy Azalea has introduced her own digital token on the Pump.fun platform, joining over a million other tokens that have been developed. However, this development might pose risks for investors and the market as a whole.

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As a crypto investor, I’m constantly amazed by the dynamic nature of this space. New projects can emerge seemingly out of nowhere, gaining widespread attention and adoption at an astonishing pace.

Let’s shift our focus towards Pump.fun for our newest display. This platform enables users to generate their unique memecoins effortlessly.

I analyzed the data from DefiLlama, and based on the information available, it appears that the website had its start in January of this year. Impressively, the projected annual revenue for this platform is estimated to reach approximately $265 million.

Iggy Azalea launched her coin on Pump.fun. What is it?

The cryptocurrency platform Pump.fun generates over $500,000 in daily fees on average, reaching as high as $1.5 million during periods of market excitement. As of July 2, its daily Ethereum earnings amounted to $1.99 million, compared to $1.95 million the previous day.

Additionally, astonishingly, data from Dune Analytics indicates that this phenomenon has led to the creation of approximately 1.16 million new tokens on the Solana blockchain up until now.

Iggy Azalea launched her coin on Pump.fun. What is it?

But how exactly does Pump.fun work, what’s made it so successful, and is the frenzy sustainable?

Memecoins for the masses

Novelty tokens have unexpectedly emerged in great numbers for quite some time, following the spread of popular trends or events online.

In 2022, an altcoin emerged swiftly following Will Smith’s unexpected slap of Chris Rock during the Oscar ceremony.

As an analyst, I’ve observed that Will Smith Inu experienced a remarkable surge in value shortly following the ceremony’s conclusion. However, much like a fleeting moment of brilliance, it swiftly gave back a significant portion of its market capitalization.

👉 Will Smith Inu $WSI / $WETHEthereum – Uniswap🟢 Price is up 266% in the last hour 🟢Price: $0.000001191 – 24H Txns: 880 – 24H Volume: $770K – Liquidity: $250K#ethereum #uniswap #wsi #willsmithinu— DEX Screener (@dexscreener) March 28, 2022

With just a few clicks, Pump.fun simplifies the process, eliminating the technical hurdles for those without specialized knowledge, making it more accessible to newcomers often referred to as “degens.”

The website has a pretty elegant explanation of how it all works:

Iggy Azalea launched her coin on Pump.fun. What is it?

Lightning strikes

Spending just five minutes on Pump.fun can leave you with a painful headache, as new tokens suddenly appear and shake in a bright yellow box.

Given it’s the internet, many of them seem to center on pictures of cats.

A significant achievement for the startup was reached when Iggy Azalea endorsed MOTHER to her sizable following of 7.7 million people on social media with great enthusiasm.

Me all week looking at the market $MOTHER — IGGY AZALEA (@IGGYAZALEA) June 22, 2024

A little over a week ago, in the beginning of June, I observed the memecoin experiencing a remarkable surge, reaching an impressive market capitalization of $200 million. This development fueled even more excitement among investors.

As a researcher examining cryptocurrency market trends, I’ve observed that entering a market late can result in holding assets with significantly decreased value. The data from CoinGecko indicates this is currently the case for MOTHER, whose price has dropped approximately 75% from its previous highs. Consequently, MOTHER’s valuation now stands at around $58.8 million according to the most recent figures.

Iggy Azalea launched her coin on Pump.fun. What is it?

And that brings us neatly to the dark side of Pump.fun.

As a dedicated follower of celebrities, I may be drawn to invest in crypto based on their endorsements or recommendations without fully understanding the risks involved. However, these impulsive decisions could lead me to financial losses that I might deeply regret later on.

As a crypto investor, I’m aware that there can be significant risks not only for my investments but also for the projects and teams behind them. In the case of Azalea, it seems she may not fully grasp or might be dismissive of the potential serious repercussions for the stars themselves.

Kim Kardashian faced consequences for failing to disclose her compensation while promoting EthereumMax on Instagram, leading to a ban from discussing crypto on social media for three years and a hefty fine of $1.26 million.

As a crypto investor, I ponder over the potential consequences if the Securities and Exchange Commission (SEC) takes a harsh stance against an individual for merely discussing a digital asset. I can’t help but wonder: what would be the SEC’s reaction when a renowned celebrity enters the scene and launches their own digital asset? Would they double down on their enforcement actions, or will they tread more cautiously to avoid creating a public relations nightmare? Only time will tell.

Despite the measures put in place to prevent it, Pump.fun has experienced some issues, even with the supposed safeguards.

I, as a researcher, would parphrase it as follows: In May, an individual who previously worked with our team was apprehended in London under suspicions of misappropriating around 2 million dollars from the project.

Jarett Dunn is now on bail and is expected to appear in court in August.

Is Pump.fun sustainable?

There’s no escaping the fact that a huge bubble is beginning to form in the world of memecoins.

It feels like history is repeating itself, doesn’t it? Just three years ago, we found ourselves in the chaotic world of non-fungible tokens selling for an astounding $69.3 million. But alas, investors soon realized they had lost their fortunes as the value of their investments seemingly vanished into thin air. Creators, meanwhile, enjoyed their newfound wealth.

The frenzy surrounding memecoins carries broader consequences for the ongoing cryptocurrency market rally. Historically, such excessive greed and unchecked speculation have frequently signaled market peaks. Given the current state of affairs, this could be a cause for concern.

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2024-07-02 15:50