As a seasoned crypto investor with a penchant for sports and technology, I find this partnership between Sui Foundation and Trace to be nothing short of revolutionary. Having witnessed the evolution of blockchain from its inception, it’s heartening to see how it’s being leveraged now to credentialize fandom and create unique experiences for sports fans worldwide.
Grand Cayman, Cayman Islands, November 7th, 2024, Chainwire
- Sui establishes strategic partnership with UK-based fan engagement startup Trace
- Trace to launch its first marquee activation this month with the ATP Tour, getting Sui-based digital memorabilia in the hands of global tennis fans
The Sui Foundation, an organization focused on fostering the development of its self-titled Layer 1 blockchain, recently established a strategic alliance with Trace – a tech-driven company aiming to verify sports fanhood. As part of this partnership, the Sui Foundation will serve as a technical collaborator for Trace, strengthening its pledge to harness blockchain technology and generate worth in sports and entertainment sectors.
As an analyst, I’d rephrase it like this: Utilizing blockchain technology and data-driven narratives, I introduce “Traces” – digital collectibles that encapsulate the thrill of sports. These Traces serve as tokens for fans to claim moments they find significant in sporting events, symbolizing their unwavering support. This practice not only expands the reach of sports brands and sponsors to an untapped fanbase but also amplifies and honors the fervor of their supporters.
This month, Trace initiates its initial partnership with a worldwide sports intellectual property, the ATP Tour. The Momentum series provides tennis enthusiasts worldwide a chance to secure exclusive digital mementos for each of the 15 singles matches of the Nitto ATP Finals. Famous players like Carlos Alcaraz and Jannik Sinner compete in this tournament for tennis’ most prestigious trophy. Regardless if you’re in the stadium or tuning in from afar, fans can now express their fandom using assets on the Sui platform.
Tareq Nazlawy, Trace CEO, stated, “This move is a significant milestone in reaching sports enthusiasts worldwide by the hundreds of millions. We selected Sui because it offers an optimal platform to deliver an exceptional user experience – it’s both swift and affordable at scale, and its modular structure allows us to generate interactive experiences. Furthermore, aligning with the dynamic and innovative Sui community feels like joining forces with the Avengers.
With the engineering giant Epam Systems joining forces, Trace is being constructed to fully utilize the top-tier features of Sui: user-friendly zkLogin for streamlined sign-ups, and Kiosk to provide complete control to developers.
Jameel Khalfan, Head of Ecosystem Development at Sui Foundation, stated, “Thanks to allies such as Trace, Sui is gaining traction in sports and entertainment as forward-thinking organizations strive to expand their fanbase and interact more meaningfully with their global audiences. The ATP is one of the initial global intellectual properties to merge Web3 and other upcoming technologies into their technology infrastructure to tackle real-world business issues. We’re excited to assist Trace in their mission to aid groundbreaking rights-holders like the ATP Tour in fostering a more immediate and enriched connection with their fans by utilizing Sui’s technology.
Visitors are invited to register right away and secure their initial Trace, as part of the Momentum adventure, at this link: https://atp.trace.fan/
About Trace
Trace is a technology startup on a mission to credentialize fandom. By helping sports teams, leagues, and sponsors engage and acquire their largely untapped fan base, Trace empowers organizations to connect with the 99% of fans who aren’t physically present at events. Leveraging blockchain technology, Trace enables the creation of digital memorabilia that captures the passion and emotion of sports, offering fans a unique way to engage with their favorite teams. Trace has been founded by industry leaders from adidas, BCG, Publicis, and Olympique de Marseille. To find out more, users can visit https://trace.fan/.
About Sui
Sui represents an innovative Layer 1 blockchain and smart contract system, engineered from the ground up to ensure swift, private, secure, and universally accessible ownership of digital assets. Its unique object-oriented design, utilizing the Move programming language, allows for simultaneous execution, rapid finality, and a wealth of on-chain assets. With its horizontally scalable processing and storage capabilities, Sui accommodates a diverse array of applications at remarkable speed with minimal cost. Essentially, Sui represents a significant leap forward in blockchain technology, offering creators and developers the opportunity to construct captivating user-friendly experiences. For further insights about Sui, explore https://sui.io.
Contact
Sui Foundation
media@sui.io
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2024-11-07 19:57