Japan Firm Bets Big on Bitcoin: Is Metaplanet the Next Crypto Superstar?

Hold onto your kimonos, because Metaplanet Inc. just grabbed another 1,241 Bitcoin, bringing its total to a casual 6,796 BTC. That sound you hear is their accountants nervously triple-checking the spreadsheets, or maybe just the collective sigh of everyone who once sold BTC at $200.

Here’s how the magic happened: On May 12, Metaplanet shelled out a hefty ¥18.4 billion (about $119 million USD, or approximately a small country’s GDP) for this latest haul, paying an average of ¥14.85 million ($95,700) per Bitcoin. If you’re wondering if that’s a good deal, it’s certainly better than a Tokyo apartment—but still won’t get you a decent lunch in Shibuya.

Their grand total now stands at 6,796 BTC, bought in at an average price of ¥13.27 million (roughly $85,600) per coin. Overall, they’re in deep for around ¥90.1 billion (about $583 million), which is way more impressive if you say it out loud while exhaling loudly for dramatic effect.

So why all the hustle? Metaplanet is “enhancing shareholder value” with something called BTC Yield. Basically, this is finance-code for “look at how much more Bitcoin we have per share, please clap.” For those playing at home, they pulled a BTC Yield of 95.6% in Q1 2025 and added another 38% in Q2. That’s not just aggressive—that’s Red Bull-in-the-boardroom aggressive. 🦬

Where’s all this money coming from? Bonds! Stock acquisition rights! Inspired how your little cousin just sold their Pokémon cards to buy Dogecoin—except here, it’s grown-ups with ties, and a tad more zeros. Naturally, people are pointing out this is basically Japan’s answer to MicroStrategy (apparently now called “Strategy” because rebrands are cool). Now, MicroStrategy might own over 80x more Bitcoin, but Metaplanet’s playing the “growth over girth” game and doing it fast.

Adam Back, CEO of Blockstream, jumped into the chat (on X, because Twitter was too mainstream) to compare the two. His “months to mNAV cover” is like the crypto Olympics: Metaplanet can supposedly cover its net asset value with Bitcoin gains in just 5 months. MicroStrategy needs 19 months. That’s not a race—it’s a meme.

suggested treasury company metric: “months to mNAV cover” eg @Metaplanet_JP has 2x yield (100%) in 3 months. and yet mNAV is 3.3x. so it would take 5 months at 2x to cover the mNAV, after that further yield is all upside (assuming btc/share increases reflect in pricing).

— Adam Back (@adam3us) May 10, 2025

Translation: Metaplanet is 3.8 times faster at Bitcoin YOLO-ing than MicroStrategy. If this keeps up, Adam Back thinks their stock could jump from 533 yen to 1,340 yen. (Now if only my houseplants could grow that fast.)

Currently, Metaplanet is already 68% toward its moonshot of 10,000 Bitcoin by the end of next year, with a longer-term vision of bagging 21,000 BTC. That’s about 1% of all Bitcoin ever. Why stop there? Next they’ll be buying the actual blockchain. 🌐

In case this wasn’t dramatic enough, they’re eyeing Miami for their next outpost. Because when you’re Asia’s biggest corporate Bitcoin holder, you deserve a little beach time with your laser eyes. 🕶️🍍

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2025-05-12 10:30