Alkimi Labs V2 Launch- Pioneering the Future of Decentralised Digital Advertising

As an experienced analyst, I am impressed by Alkimi’s ambitious goal to transform the £600 billion digital advertising market through their innovative decentralized technology. The launch of Alkimi Labs V2 marks an excellent opportunity for Web3 infrastructure to capture real-world revenue from Web2 businesses and services.


Alkimi is thrilled to introduce the latest iteration of their Labs platform, a significant update poised to revolutionize the £600 billion digital advertising industry through advanced decentralized technology. This launch represents a unique chance for Web3 infrastructure to generate income from traditional Web2 businesses and offerings.

Alkimi Labs serves as a bridge to the realm of decentralized advertising, providing advertisers, publishers, and validators with access to examine, inquire about, and authenticate transactions. It acts as the driving force behind the Alkimi Ad Exchange.

As an analyst, I’d rephrase it as follows: In the new version of Alkimi Labs, I highlight the essential improvements that significantly upgrade the validator experience and contribute to network efficiency. Validators are pivotal figures in maintaining trustworthiness and reliability within digital advertising transactions. By joining the validator community, individuals can actively participate in transforming a traditional, cumbersome system into a clear, efficient ecosystem. Moreover, by becoming a validator, one gains access to $ADS tokens, which are obtained through purchasing them back with fees paid in fiat currency by ad exchange customers. Thus, stakeholders reap rewards from the vast revenue generated by the multi-billion dollar digital advertising industry.

As a researcher studying Alkimi Labs, I can explain that to join the network as a validator, you must first register and undergo Know Your Customer (KYC) verification on their platform. Additionally, you’ll need to deposit 50,000 ADS as collateral into a smart contract to ensure a secure onboarding process. By following these steps, you contribute to the network’s overall integrity and reliability. Registration for validator positions will commence in July at . Prior to registration, the team plans to release a rewards estimator tool, enabling potential participants to calculate their potential returns.

The Alkimi reward system distributes earnings to validators and liquidity contributors, motivating an active role within the platform. This attractive incentive scheme draws in top-tier individuals, fueling lasting expansion and usage.

Beyond these essential elements, the platform overhaul introduces a mobile-centric design and Progressive Web App (PWA) compatibility, allowing for a consistent user experience on various devices. Furthermore, Wallet Connect integration extends an invitation to users from diverse wallets to participate in the decentralized advertising ecosystem.

Chandru Narayana, CTO & Co-Founder 

“We’re thrilled to unveil Labs V2, transforming the digital advertising landscape using advanced Web3 technology. By harnessing the power of Web3 wallets, consensus mechanisms, validators, distributed ledgers, liquidity pools, smart contracts, and NFTs, we’ve built a robust, transparent, and scalable ad marketplace. This innovative solution offers enhanced security, trust, and flexibility for all involved parties.”

This platform caters to the evolving requirements of various parties – advertisers, publishers, users, and token owners – while exploring new frontiers in digital marketing. Additionally, it showcases our capability to tokenize real-world assets outside the digital advertising sphere.

Tokenising Real-World Assets with Alkimi. 

Alkimi transforms the $600 billion ad industry into a Real-World Asset by tokenizing and verifying ad impressions, recording transactions on the blockchain. In its V2 version, Alkimi Labs provides network participants with unmatched transparency, security, and opportunities for yield generation through operating validators, staking, and liquidity pools.

Adam Chorley COO and Co-Founder of Alkimi, stated:

“With blockchain technology, we have the capability to record the massive revenues derived from the digital advertising sector, currently marred by significant inefficiencies and excessive costs due to centralized infrastructure. By capturing this value on the blockchain, we can create a tangible asset and allocate rewards to validators who contribute to network security.”

As a researcher studying the digital advertising industry, I’ve noticed an exciting development in the Alkimi ad exchange. With the addition of significant publishers and advertisers, this platform is quickly making waves using Web3 principles. By aligning the incentives of all ecosystem participants with the success of the platform, Alkimi creates a sustainable and prosperous digital advertising environment. The platform’s fees, which range from 3-8%, represent substantial cost savings and potential revenue increases of up to tenfold compared to conventional AdTech models.

Ben Putley, CEO & Co-Founder of Alkimi, stated: 

“Our team is leading the charge in the next generation of digital advertising with a decentralized system that puts users in control. By revolutionizing the way digital ads are traded through tokenization, we’re establishing new benchmarks for transparency, streamlined processes, and lucrative rewards within the industry.”

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2024-06-19 19:03