Bitget Partners with LaLigaEN as Official Crypto Sponsor

As a seasoned analyst with a keen eye for trends and a passion for both cryptocurrencies and football, I find this partnership between Bitget and La Liga not only intriguing but also a strategic move that could potentially revolutionize the intersection of sports and digital currency.


Cryptocurrency platform Bitget, known for its prominence, has revealed a significant collaboration with Spain’s premier football league, La Liga. This strategic partnership, unveiled at Token2049 in Singapore, signifies Bitget’s first major step into the sports industry across Eastern, Southeast Asia, and Latin America regions.

As a researcher, I am thrilled to be part of this significant collaboration that values at several million dollars. This partnership resonates with the “Make It Count” philosophy for both Bitget and La Liga, offering exclusive advantages for both parties. The agreement aims to enhance audience interaction and boost the integration of cryptocurrency within the sports sector, thereby paving the way for a more crypto-friendly sports industry.

Bitget Partners with LaLigaEN as Official Crypto Sponsor

La Liga, known for nurturing legendary footballers, boasts a standout figure like Lionel Messi, who predominantly showcased his skills with Barcelona. This Argentine legend not only left indelible marks on La Liga but also solidified his status as one of the all-time greats in the world of football.

Regarding our partnership, Gracy Chen, Bitget’s CEO, stated, “With the world of sports increasingly adopting digital advancements, cryptocurrencies, blockchain, and emerging technologies are playing a crucial role in this transformation. Our collaboration with LALIGA will speed up the integration of crypto within sports, offering fresh chances for both fans and athletes.

It’s noticeable that a growing number of cryptocurrency companies are moving into the world of sports. For instance, earlier this year, Crypto.com was designated as the global official crypto platform partner for UEFA’s Champions League. Similarly, La Liga had previously teamed up with Divi Labs to serve as the official crypto wallet in specific regions.

Through this fresh collaboration, Bitget aims to strengthen its global influence within the sports and cryptocurrency sectors.

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2024-09-19 09:56