Coinbase Just Made a Move That Will Make You Question Your Life Choices! 😱

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So, guess what? Coinbase just decided to play Monopoly and acquired Spindl, the onchain ads and attribution platform. Because, you know, who doesn’t want to drive adoption of onchain applications while sipping a latte? ☕️

This deal means Spindl is getting cozy with Base, Coinbase’s layer 2 blockchain. It’s like a techy version of a rom-com where the nerdy guy finally gets the girl—only this time, the girl is better discovery and distribution for onchain developers. 🎉

Now, let’s talk about the mastermind behind Spindl: Antonio Garcia-Martinez. This guy was part of the Facebook ads team, which means he’s basically a wizard in rebuilding ad tech infrastructure for the onchain economy. 🧙‍♂️

Garcia-Martinez was instrumental in crafting Facebook’s early ad targeting and exchange systems. So, if you’ve ever felt like Facebook knew you better than your therapist, you can thank him for that! His work with Spindl is all about tackling the challenges of user acquisition and engagement for decentralized applications. Because who doesn’t want to make things more complicated? 🙃

Coinbase, in its infinite wisdom, stated, “There’s a natural flywheel here: We support developers who build onchain apps, those apps attract users onchain, and having more users incentivizes more developers to build onchain.” It’s like a never-ending cycle of techie goodness! The faster we spin this flywheel, the more people we can drag into the onchain world. Whee! 🎢

“While I do think someone should write an insider memoir about crypto, not sure it’s me this time. 🙂

Very excited to join @coinbase and bring the world onchain.”

— Antonio García Martínez (agm.eth) (@antoniogm) January 31, 2025

After this acquisition, Spindl will keep supporting its existing customers while playing nice with Base’s infrastructure. Coinbase is all about keeping things open for advertisers and publishers, because who doesn’t love a fair and scalable ecosystem? It’s like a tech utopia! 🌈

With this bold move, Coinbase is flexing its muscles in the onchain economy, aiming to boost visibility and user acquisition for decentralized applications. So, buckle up, folks! The onchain rollercoaster is just getting started! 🎢

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2025-01-31 21:46