During the NBA Playoffs, Coinbase is planning to spend $15 million on three advertisements with the goal of attracting sports enthusiasts towards the realm of cryptocurrency. These ads are scheduled to be broadcasted on networks including TNT, ESPN, ESPN2, and ABC.
Using the lighthearted illustration of pizza, the advertisements accentuate the intricacy of conventional payment methods in contrast to the uncomplicated nature of cryptocurrency transactions. In one amusing vignette, pizza undergoes an elaborate authorization procedure, symbolizing the annoyance and red tape associated with traditional financial systems.
Commercials highlight the disadvantages of conventional banks through images of sliced pizza, symbolizing how money is lost or delayed in the process.
In the ad’s conclusion, the pizza delivery guy is seen carrying the pie past a sign marked “surcharge.” He then exposes the hidden complexities of quick transactions using credit cards and Venmo, implying a need for improvement. His statement: “We merit a more streamlined solution, one that’s less complicated and quicker. That’s what crypto is all about.”
Faryar Shirzad, Coinbase’s Chief Policy Officer, points out that the apparent swiftness of digital transactions conceals a intricate system working behind the scenes.
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2024-04-24 10:44