Ex-BAYC Creative Director Joins Meta’s Reality Labs as Executive Producer

As a researcher with a keen interest in the intersection of art, technology, and community, I find Jeff Nicholas’s move from Yuga Labs to Meta fascinating. Having closely followed his creative direction at Bored Apes Yacht Club (BAYC), it’s intriguing to see him take on a new challenge at Meta Reality Labs, particularly given Meta’s status as one of the world’s most valuable tech companies.


Previously holding the position of Creative Director at Yuga Labs for the Bored Ape Yacht Club (BAYC), Jeff Nicholas has declared his intention to join Meta’s Reality Labs team, taking on the role of Executive Producer from September onwards.

In the realm of Meta, Nicholas is set to dedicate his efforts towards VR initiatives, collaborating closely with the Reality Labs team to create fresh and exciting entertainment ventures.

As someone who has spent the better part of my career immersed in the captivating world of virtual reality and augmented reality, I am elated to share some exhilarating news that has left me both thrilled and wistful. With a heart full of gratitude for the incredible team I’ve been privileged to work with, I must bid them farewell, as I embark on an extraordinary journey as “Executive Mixed Reality Producer for Entertainment Experiences” at Meta Reality Labs in September. This opportunity is a dream come true, and it fills me with immense anticipation for the future. However, the thought of leaving my current team brings a bittersweet pang to my heart, as I reflect on the memories we’ve created together and the friendships that have blossomed. Nonetheless, I look forward to embarking on this new adventure and continuing to push the boundaries of immersive experiences in the world of mixed reality entertainment.

— jeff 🍌 (@_jeffnicholas_) August 16, 2024

“Nicholas expressed equal enthusiasm about resuming work in virtual reality alongside the outstanding team at Meta Reality Labs, as they delve into shaping the future of entertaining virtual experiences,” (paraphrased)

As someone who has spent the better part of my career working for small startups and mid-sized tech firms, I am both excited and humbled to announce that this will be my first opportunity to join a major global tech company. With Meta currently ranking as the seventh most valuable company in the world by market capitalization, it is an incredible honor to be part of such a dynamic and influential organization. This new position represents not only a significant milestone in my professional journey but also a chance to learn from industry leaders and contribute to cutting-edge technologies that will shape the future of technology and society as we know it. I eagerly look forward to the challenges and opportunities that this new role with Meta will bring, and I am confident that it will be an enriching experience both personally and professionally.

His duties encompass spearheading intricate development initiatives and offering innovative guidance across various forms of content such as social media, music, humor, sports, and motion pictures/television.

Nicholas’s move from BAYC to Meta is a big change. Although he is leaving the NFT world, he plans to stay involved with the BAYC community. 

“He expressed that he identifies as part of the ape family for life, eagerly anticipating his continued involvement with the group as we move forward together, shaping this club, brand, and tradition in the future.”

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2024-08-18 05:24