As an analyst with over two decades of experience in the sports and digital marketing industries, I must say that Floki’s decision to partner with the English Premier League for their Valhalla MMORPG advertising campaign is nothing short of genius. The reach and impact of this move are truly astounding, given the EPL’s global audience and social media following.
Miami, Florida, August 13th, 2024, Chainwire
Floki takes great pride in sharing that during the 2024-25 English Premier League (EPL) season, our innovative PlayToEarn MMORPG, Valhalla, will lead a significant marketing campaign as its main focus.
By using LED border displays during real-time matches, this campaign aims to provide extensive worldwide visibility and boost the brand’s reputation.
Globally, the English Premier League stands as the most-watched sporting competition, surpassing both the UEFA Champions League and the Bundesliga in terms of viewership. In the 2022-23 season alone, it drew an impressive cumulative audience of approximately 3.23 billion viewers.
As a crypto investor, I’m excited to share that my favorite sports league broadcasts to an impressive 712 million households across 190 countries! Over the season, this league captures the attention of 2.01 billion viewers tuning in for live match programming. Additionally, 1.22 billion viewers catch up on highlights and other non-live content outside of the live broadcasts, according to data sourced from Nielsen. This massive viewership is a testament to the league’s global appeal, making it an attractive platform for investments like mine.
Top-tier Premier League clubs boast an impressive social media presence as well, amassing a collective following of over half a billion users. Facebook is the most followed platform with approximately 240 million followers, trailed closely by Instagram at 157 million. TikTok and X each have around 56 million and 123 million followers respectively, while YouTube counts about 28 million fans among its ranks.
In this scenario, the advertisements on Valhalla’s LED border will be tactfully positioned to optimize their visibility. The complete advertising system is designed to make these ads highly noticeable during broadcasts. This setup offers creative freedom for customizing ad content dynamically. Furthermore, branding will be showcased within the event itself, granting in-show exposure.
The advertisements will be shown on multiple channels, making them accessible from various devices and networks such as television, social media, smartphones, and online platforms. Notably, there are no virtual overlays obstructing the ads during the Premier League, ensuring clear visibility at all times. Furthermore, limited opportunities for viewers to skip the ads enhance their visibility significantly.
The team states that for every minute of LED ad display, it equates to approximately 2 hours and 36 minutes (156 minutes) of worldwide screen exposure.
As a long-time sports enthusiast who has followed numerous leagues and teams over the years, I am particularly excited about this upcoming ad campaign. With my extensive exposure to various advertising strategies and their impact on audience engagement, I believe that the decision to broadcast the ads globally during matches featuring top clubs will significantly increase viewership and brand recognition. This approach allows for targeted advertising, reaching fans who are already invested in the success of these high-profile teams. Moreover, the commitment to dedicating 100 minutes of ad time throughout the season underscores the campaign’s importance and emphasizes the advertiser’s commitment to making a lasting impression on sports enthusiasts like myself. I eagerly anticipate the launch of this campaign and look forward to seeing its impact on the league and its teams.
The wide-reaching initiative aims to impact a staggering worldwide viewership. All told, it’s predicted to touch over 200 million individuals, amassing around 1.2 billion impressions and totalling nearly 440 hours of screen time. In Europe alone, the campaign is estimated to yield approximately 81 million impressions and approximately 181 hours of screen time.
As a crypto investor, I’m excited to share that our advertising campaigns in Asia & Oceania are anticipated to generate approximately 47 million impressions, with an impressive on-screen time of nearly 168 hours. Meanwhile, in Africa, we’re aiming for around 48 million impressions and an on-screen duration of close to 34 hours.
As a sports enthusiast who has grown up following various leagues and tournaments across the globe, I am thrilled about this upcoming campaign that will be showcased on some of the most renowned broadcasters worldwide. From Sky Sports to BBC, NBC Sports, USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV, and Truevisions – this lineup represents a diverse range of channels that have been integral to my passion for sports.
About Valhalla
Valhalla is a fresh take on the beloved Creature-Collection game genre, set within an energetic, bustling world reminiscent of Norse mythology for MMORPGs (Massively Multiplayer Online Role Playing Games). In this realm, players engage with a variety of peculiar creatures known as Veras. These beings can be found, captured, trained, and traded. Whether solo or as part of a team, players participate in a fluid economy that’s driven by the community, aiming to climb social ladders and gain strategic mastery over the hexagonal battlefield.
About Floki
Floki is the currency and digital token of the Floki Ecosystem that’s loved by the people. The goal for Floki is to become a globally renowned and widely-used cryptocurrency, emphasizing utility, charity, community, and promotions. At present, it boasts over 490,000 holders and enjoys a strong brand identity recognized worldwide due to strategic marketing collaborations.
For more information users can visit Floki’s:
Website | YouTube | Telegram | Instagram | TikTok | Discord | Facebook | Reddit | Twitch
Contact
Community Relations Officer
Pedro Vidal
Floki
Marketing@Floki.com
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2024-08-13 22:29