As a seasoned researcher with a decade of experience studying digital economies and blockchain technologies, I find myself captivated by the strategic move made by Floki’s Valhalla in partnering with Mall of the Emirates in Dubai. Having traveled extensively across the globe for my work, I’ve witnessed firsthand the transformative power of cryptocurrencies, particularly in emerging markets like the UAE.
Miami, Florida, November 13th, 2024, Chainwire
In simple terms, Floki’s PlayToEarn MMORPG blockchain game, known as Valhalla, is thrilled to share news about a new collaboration based in the United Arab Emirates.
On November 13th, Valhalla announced a partnership with Dubai’s Mall of the Emirates, signifying a significant step forward in their international expansion plans.
In this collaboration, Valhalla’s logo will be prominently showcased on 93 screens within the shopping mall during a four-week advertising effort that takes place between November 15 and December 12.
As an analyst, I can attest that the Mall of the Emirates, nestled right in Dubai’s core, stands among the globe’s most revered shopping hubs. Ever since its debut in 2005, it has transformed into an iconic symbol, captivating millions of tourists annually. The mall experiences a daily footfall of around 111,500 individuals, positioning it as an optimal platform for Valhalla’s initiative to engage a multicultural and global audience.
Located on the bustling Sheikh Zayed Road, a premier district of Dubai, and catering to a wide variety of visitors, Valhalla finds itself in a favorable position to connect with both local and global spectators.
Covering approximately 255,489 square meters, this multi-tiered shopping center boasts more than 630 shops, including around 80 luxury stores and 250 flagship outlets. Among its many attractions are the renowned Ski Dubai indoor ski resort, Magic Planet entertainment complex, and VOX Cinemas. With over 100 eateries to choose from, this mall stands as a premier destination for both locals and visitors due to its diverse dining options.
The Campaign’s Goal
Valhalla is ramping up its presence in the UAE, a key market for crypto adoption.
Even with a lower population count, the United Arab Emirates holds the third-largest cryptocurrency market in the Middle East and North Africa (MENA) region, having registered $34 billion worth of crypto transactions from July 2023 to June 2024. This significant increase shows a strong 42% yearly expansion rate, significantly surpassing the MENA region’s average growth of 11.73%, as reported by Chainalysis.
The swift transformation of Dubai into a significant cryptocurrency hub is propelled by endeavors such as the Dubai International Financial Centre (DIFC) and Virtual Asset Regulatory Authority (VARA), which provide regulatory structures conducive to cryptocurrencies. This welcoming environment has attracted prominent figures and startups, thereby establishing Dubai as a leading global player in the crypto sector.
Valhalla’s marketing effort at Mall of the Emirates fits seamlessly with the current surge. By displaying its identity in one of Dubai’s busiest and most renowned landmarks, Floki intends to increase recognition and acceptance of its system.
This campaign is an extension of Floki’s marketing effort over a four-week period at WAFI Mall in Dubai, which took place from November 8 to December 5. During this time, Floki’s branding was showcased on 18 digital screens. Collectively, these actions align with Floki’s broader plan to assert its presence and influence in the crypto market of Dubai.
About Valhalla
Valhalla is an MMORPG based on blockchain technology, drawing inspiration from Norse mythology. In this game, players have the exciting opportunity to explore, capture, and engage in battles with mystical creatures known as Veras. The game boasts a market economy driven by players themselves and a hexagonal battlefield designed for fluid combat experiences. For more information, visit Valhalla’s official website at Valhalla.game.
About Floki
Floki serves as both a digital currency and a token within the Floki network, emphasizing practical use, community engagement, charity, and strategic promotion. The goal is to achieve global recognition and widespread adoption, making Floki one of the world’s most recognized and used cryptocurrencies. With more than 490,000 users worldwide, Floki has successfully built a strong brand image. For more information, visit floki.com.
Platforms: Website, YouTube, Telegram, Instagram, TikTok, Discord, Facebook, Reddit, Twitch, Valhalla
Contact
Vidal
Pedro
Floki
Marketing@floki.com
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2024-11-13 22:28