Hong Kong’s licensed crypto platform OSL set for brand overhaul

As a seasoned analyst with over two decades of experience in the financial industry, I find OSL’s rebranding move to be a strategic step towards global expansion and market dominance. Having worked extensively with both traditional and digital asset exchanges, I can appreciate the competitive landscape they face. Partnering with a renowned design consultancy like Pentagram is indeed a shrewd decision, especially given their impressive track record with brands such as Citibank, Mastercard, Reddit, and Slack.


Hong Kong-based crypto exchange OSL is set to rebrand as part of its global expansion plans.

Through a press announcement sent to crypto.news, OSL revealed their collaboration with Pentagram, an international design agency, aiming to spearhead a “brand strategy overhaul”. This move is intended to assist OSL in expanding its reach to wider markets as they grow and expand their digital asset services.

As a researcher, I’m excited to delve into the project with Pentagram, a renowned firm that has left its mark on iconic brands like Citibank, Mastercard, Reddit, and Slack, among others. With over half a century of experience in crafting distinctive brand identities, they will be instrumental in helping OSL establish a compelling presence within a fiercely competitive market. Furthermore, their expertise will enable us to connect more meaningfully with our target audience, fostering engagement and growth.

While exact details about the changes are still confidential, Jack Tan, OSL’s Chief Marketing Officer, referred to the collaboration as the “creative drive” essential to boost the company’s global influence. He views this partnership as a catalyst to ignite innovative thoughts and strengthen connections with a broader audience.

OSL is among the two digital asset exchanges authorized in Hong Kong, having been granted its license by the Securities and Futures Commission in December 2020. Notably, it was the first licensed cryptocurrency exchange in the region, and it made history as the first crypto company to be included in MSCI Hong Kong’s market-capitalization-weighted index, a highly esteemed group of prominent regional companies.

Following a cautionary statement from the SFC on March 4th regarding deceptive sites pretending to be crypto exchanges in Hong Kong, this rebranding is taking place. The SFC had alerted the public about websites that were deceitfully posing as OSL Digital Securities Limited and HSKEX, claiming incorrectly to represent Hash Blockchain Limited.

After users encountered issues while trying to withdraw funds, these suspicious cryptocurrency trading sites were marked on the Suspicious Virtual Asset Trading Platforms Warning List maintained by the Securities and Futures Commission (SFC).

To broaden its portfolio, OSL has recently incorporated the Solana network’s SOL token into its services intended for professional investors, thereby increasing the variety of digital assets it supports.

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2024-09-12 15:40