How Cryptocurrency Sponsorships Are Revolutionizing the Sports Industry

This text discusses the increasing trend of cryptocurrency companies partnering with sports teams to increase brand exposure and reach new audiences. The article mentions several high-profile deals, including FTX’s acquisition of the naming rights for the Miami Grand Prix and’s sponsorship deal with the Philadelphia 76ers. The text also highlights other notable partnerships between crypto firms and sports teams, such as OKX’s deal with Manchester City and Binance’s partnership with the Alpine F1 Team. The article concludes by emphasizing the potential for further growth in this sector as the adoption of cryptocurrency continues to increase.

With the increasing popularity of cryptocurrencies, the sports world is hopping on the bandwagon by adopting creative sponsorship deals. These new types of sponsorships, often referred to as “crypto sponsorships,” are revolutionizing the industry. By partnering with cryptocurrency companies, sports teams can tap into a vast global fan base, expanding their reach beyond traditional markets. In return, fans receive exclusive opportunities to interact with digital currencies in innovative ways.

As a crypto market analyst, I’ve noticed an emerging trend amongst prominent cryptocurrency brands: they are increasingly securing naming rights for sports franchises and maintaining a consistent presence through advertisements during games. For instance,, a well-known player in the crypto industry, has acquired the naming rights for the stadium of the NBA powerhouse, the Los Angeles Lakers. The arena is now called Arena.

As a analyst, I’ve noticed an intriguing intersection between the worlds of sports and cryptocurrency, with companies like Binance, Tezos, FTX, and leading the charge. By capitalizing on this synergy, these businesses are tapping into new revenue streams and elevating fan engagement within the crypto sector.

As a crypto investor, I’ve noticed an intriguing development in the world of sports betting. Many betting businesses have started accepting cryptocurrencies, and according to top tipster Kate Richardson, this trend has significantly boosted their revenue. In her own words, “The incorporation of crypto assets into the betting industry has noticeably enhanced the earnings of bookie sites, and the indicators suggest we’re on the brink of even more growth and acceptance in the near term.” For those seeking expert sports betting tips, I recommend checking out MightyTips – your go-to source for the best sports tips today. Successful tipsters like Kate Richardson share their valuable insights there.

Crypto brands that are sponsoring sports

The intersection of sports and cryptotechnology brings about numerous possibilities, revolutionizing not only the way we engage with sporting events but also funding and management. Here’s a look at some significant crypto brands and their associated collaborations:


As an analyst, I’ve observed significant strides in sports sponsorship by Binance, the leading cryptocurrency exchange, across North America, Europe, South America, and Africa. Binance has deliberately associated its brand with esteemed sports entities like the Serie A and the Africa Cup of Nations.

Binance holds a significant presence in Italian football through its partnership with top-tier team S.S. Lazio. Additionally, the company’s brand features prominently in Formula 1, serving as a primary sponsor for the BWT F1 Team.


In partnership with the New York Mets, Tezos, a renowned cryptocurrency exchange platform, has made its mark in the sports sponsorship industry and bolstered its connection to Major League Baseball in the USA.

In the realm of English football, this brand holds a significant presence as the official sponsor of Manchester United’s training gear. Additionally, Tezos boasts notable collaborations in the world of Formula One racing with Red Bull Racing Honda and McLaren Racing.

How Cryptocurrency Sponsorships Are Revolutionizing the Sports Industry

As a crypto investor, I’ve witnessed firsthand how has made its mark in the bustling world market through its extensive sponsorship portfolio. Reaching far and wide, this dynamic brand boasts partnerships with Formula 1, FIFA World Cup Qatar 2022 TM, and an impressive list of NBA, NHL, and soccer teams.

The most notable move made by the company came last November when it secured the naming rights for the Los Angeles Lakers arena, previously called Staples Center, in a 20-year contract valued at $700 million.

Following the completion of the deal, Kris Marszalek, CEO of, expressed his enthusiasm by stating, “What a brilliant decision… as the next ten years are going to be about cryptocurrencies, and this puts L.A. and that specific venue right in the heart of it.”

As an analyst, I’d rephrase it as: The NBA giants’ arena now bears the name Arena, marking a significant milestone. However, this might not be the biggest development yet. The cryptocurrency platform has recently made waves in the racing world by securing the naming rights for the Miami Grand Prix.

Worthy Mentions

As a crypto investor, I’ve observed that many crypto companies have been expanding their reach and building stronger connections with devoted fan bases of various sports teams. This strategic partnership not only increases brand exposure but also fosters a sense of community and trust among supporters. Some recent examples include:

  • In 2022, the Dallas Cowboys became the first NFL team to enter a sponsorship deal with a cryptocurrency firm,
  • This crypto firm signed sponsorship deals with NFL teams, Baltimore Ravens and Atlanta Falcons.
  • Chiliz: Sports-concerned blockchain company invested $100 million for a 24.5% stake in Barcelona’s digital content unit.
  • Sorare: Sorare, an NFT-based platform for fantasy sports partnered with Liverpool FC in September 2022.

Top Teams with Crypto Sponsorship Deals

As a researcher delving into the world of sports and cryptocurrencies, I’ve come across an intriguing trend: several prominent basketball, soccer, Formula One, and rugby teams have secured sponsorship deals with crypto companies. These agreements often span multiple years and involve significant financial commitments, totaling millions of dollars. In this exploration, we’ll shed light on some of the top sports teams that have embraced cryptocurrency sponsorships.

Philadelphia 76ers

How Cryptocurrency Sponsorships Are Revolutionizing the Sports Industry

The NBA’s Philadelphia 76ers have secured a deal with, bringing in significant financial gains of approximately $10 million each year. This agreement extends beyond just sponsorship, as the Fargo Center team will also showcase the New Jersey patch.

I’ve discovered that the brand recently introduced a collection of NFTs (Non-Fungible Tokens) which are open to everyone with an interest in cryptocurrency and NFTs. According to Steven Kalifowitz, the CMO of the brand, the Philadelphia Sixers have provided an excellent platform for to expand its reach in the market. The digital currency trading site has been actively pursuing greater visibility.

As a crypto investor, I carefully examined the entire market landscape, considering every potential investment opportunity. Among all the teams in the NBA, the Philadelphia 76ers truly caught my attention and piqued my interest.

Manchester City

In March 2022, Manchester City football club welcomed cryptocurrency exchange OKX as its first-ever official cryptocurrency partner. This partnership, marked by OKX’s role as Manchester City’s sleeve sponsor, is projected to bring the Premier League team approximately $70 million in revenue over a three-year period.

Alpine F1 Team

How Cryptocurrency Sponsorships Are Revolutionizing the Sports Industry

In 2021, Binance initiated a collaboration with Alpine aimed at providing fans with innovative ways to engage with their beloved sport through a range of digital offerings. The alliance was primarily focused on fulfilling Binance’s customer engagement objectives rather than merely boosting brand recognition for the cryptocurrency exchange. Consequently, Binance emerged as the BWT Alpine F1 Team’s official Fan Token partner and gave rise to the highly successful Alpine F1 Team fan token, which set a new benchmark in fan token performance within the Formula One domain.

Dallas Cowboys

This marks a historic milestone—the initial collaboration between an NFL team, the Dallas Cowboys, and a cryptocurrency firm. With this significant sponsorship agreement worth millions, the digital currency sphere has witnessed increased exposure to the mainstream public. The crypto company, in operation since 2011, is embarking on its inaugural national sports partnership, bringing branding, advertising, content creation, and event participation to the table.

Final Thoughts

With the growing popularity of cryptocurrencies around the world, the sports industry presents a vast landscape for crypto businesses to broaden their customer base amongst the massive fan community. Over time, this intersection of industries is poised for significant growth.

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2024-05-24 12:37