Investors and VCs must embrace crypto financial services in 2024 | Opinion

As a seasoned crypto investor with a background in various industries, I have witnessed the evolution of the digital asset market closely. While the recent trend of venture capital funding may favor decentralized finance, infrastructure, gaming, NFTs, and web3 projects, I strongly believe that crypto financial services are worth paying closer attention to.


As a financial analyst specializing in the crypto market, I’ve discovered that by February 2024, a staggering $90 billion had been raised through funding for crypto startups. This figure included over 230 deals and approximately $1.3 billion in investments during the year’s initial stages. The majority of these investments came from venture capitalists who primarily focused on financing projects within the decentralized finance, infrastructure, blockchain gaming, NFT (Non-Fungible Tokens), and web3 sectors.

As a crypto investor looking back at 2024, I’ve noticed a significant shift in venture capital (VC) funding distribution. Contrary to the past years, including the bullish 2021 market, only a small percentage of the total VC investment went towards crypto financial services last year.

As a crypto investor, I strongly advise against ignoring the burgeoning cryptocurrency financial services sector. Instead, I urge you to take a closer look, as this market holds great promise and is poised to become an increasingly attractive destination for venture capital investments in the near future.

Why crypto financial services deserve so much more

As an analyst specializing in the crypto financial services sector, I’ve observed that this industry has experienced a funding lag in comparison to other areas of cryptocurrency this year. Several factors contribute to this trend, drawing insights from the broader financial and technological landscape.

As a researcher exploring the intersection of technology and finance, I can’t help but be drawn to the novelty and excitement surrounding projects that utilize blockchain technology for digital art trading or blockchain games. These innovations are making headlines and promising new realms of digital ownership and entertainment. However, it’s easy to overlook the financial services sector in comparison, which may seem outdated by contrast. But let us not forget the significance and potential of this traditional industry, as it continues to evolve with technology and adapt to the changing landscape of finance.

Crypto financial services are indispensable in the digital asset industry, serving as the foundation that enables various functions in the cryptocurrency realm. They facilitate the buying, selling, and usage of cryptocurrencies securely and efficiently. Their role extends to providing essential services such as making transactions with digital assets, safeguarding them, and assisting businesses in adopting crypto.

This sector may not be as exciting to invest in as purchasing the latest trending NFT, but its value should not be underestimated. With crypto increasingly being adopted into mainstream finance, the need for related services is expected to grow significantly. Although it might currently lack substantial funding, it presents a promising opportunity for those with a long-term investment perspective.

Focus, don’t overlook it

For investors and venture capitalists, keeping an eye on the crypto financial services sector holds merit for several reasons. Primarily, this sector forms the foundation of the digital asset universe, providing essential infrastructure such as exchanges, payment systems, and cryptocurrency management solutions. With the expanding crypto market, the significance of these services heightens, presenting investors with lucrative opportunities.

Additionally, the regulatory landscape for cryptocurrencies is clarifying, which is a positive sign as it reduces risk and increases investor appeal for the crypto financial services industry. Businesses adept at navigating these guidelines stand to thrive.

Thirdly, major corporations are now showing an increased interest in cryptocurrencies, with large institutions beginning to invest in this asset class via exchange-traded funds (ETFs). As a result, the growing demand for financial services within this sector could lead to significant business opportunities and expansion for companies operating in this field.

In conclusion, the crypto financial sector remains ripe with opportunities for groundbreaking concepts. Consequently, investors can back emerging businesses capable of revolutionizing conventional finance and achieving significant growth.

Returning to the spotlight

To bring in greater investment, it is essential for projects within the industry to demonstrate transparency and adherence to regulations. By clearly communicating compliance with all applicable laws and ensuring the security of clients’ assets, investors will be more confident in their decision to invest.

Crypto financial firms should effectively communicate their roles, reasons for existence, and growth prospects to attract investors. Meanwhile, assembling a stellar team of finance and tech professionals is crucial. This demonstrates to investors not only an ability to navigate the intricate crypto market but also a commitment to professionalism and expertise.

Additionally, crypto financial services firms that effectively collaborate with conventional finance and technology organizations may increase their chances of thriving. Such partnerships underscore their commitment to integrating within the traditional financial industry (TradFi), thereby showcasing their compatibility and potential value addition.

By zeroing in on these aspects, the crypto financial services sector may become more enticing for investors, thereby fostering growth and further solidifying its role as a significant player within the financial realm.

A well-positioned sector for future crypto VC funding

Based on present-day patterns and advancements, it’s reasonable to anticipate a surge in investments towards cryptocurrency financial services within the next 2-3 years.

I’m bullish about the cryptocurrency industry’s prospects due to the increasing number of large corporations expressing interest in entering the space. These traditional businesses seek secure and dependable solutions to navigate crypto transactions, potentially generating increased revenue for digital asset financing firms.

As a financial analyst, I believe that with the government providing clearer regulations regarding cryptocurrencies, there is a higher likelihood of increased investment in this asset class. Consequently, more capital would flow into the cryptocurrency financial services sector.

Advanced technologies are boosting the capabilities of crypto financial services, drawing in investors looking for groundbreaking opportunities. Firms now provide insurance, transactions, and loans related to cryptocurrencies, which could further fuel investment inflows. The expanding adoption of crypto necessitates the development of accompanying financial services, potentially sparking additional investments within the sector.

The burgeoning financial services sector of the digital asset industry, fueled by corporate involvement, regulatory clarification, advanced technology, and increasing crypto usage, is expected to attract significant venture capital investment in the coming years.

Investors and VCs must embrace crypto financial services in 2024 | Opinion

Eugene Krasicki

Eugene Krasicki serves as the founder and CEO of neobank Keytom, which specializes in digital assets. With over 15 years of experience under his belt, he has made a significant mark in numerous industries, including manufacturing, fine wine, real estate, and banking. Outside of his business ventures, Eugene harbors a keen fascination with alternative investments. He recognizes their value in enhancing portfolio diversity and producing sustainable long-term gains.

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2024-04-27 15:30