MicroStrategy Buys Another 169 BTC for $11.4 million in July

As a seasoned analyst with over two decades of experience in the financial markets, I’ve seen my fair share of bold strategic moves by companies. MicroStrategy’s decision to heavily invest in Bitcoin is undeniably one of them. Having closely followed the cryptocurrency market and its volatility for years, I must admit, I find it intriguing that a company like MicroStrategy, traditionally known for its software solutions, is now the world’s largest corporate Bitcoin holder.


MicroStrategy continues to add bitcoin to their stash, as in July, the cloud software company purchased another 169 bitcoins worth $11.4 million. With this, MicroStrategy now holds a total of 226,500 bitcoins with an average price of $36,821.

In July, MicroStrategy bought an extra 169 Bitcoin for approximately $11.4 million, increasing their total holdings to 226,500 BTC. Join us at 5pm ET as we share our Q2 2024 financial results, insights on the future of Bitcoin, and updates about our Bitcoin development strategy. Stay tuned for more with $MSTR!— Michael Saylor⚡️ (@saylor) August 1, 2024

In the latest financial report (ending on June 30), the company with the most Bitcoin among global corporations reported a loss of approximately $102.6 million, which was primarily due to setbacks in the value of their digital assets.

In simpler terms, the current market value of MicroStrategy’s Bitcoin assets is less than what they initially paid for them. However, it’s crucial to understand that these losses are not actual cash outflows but rather a non-cash accounting adjustment. They don’t affect MicroStrategy’s real cash flow directly.

In spite of hurdles within the larger market, MicroStrategy saw a 21% rise in revenue from their subscription service compared to the previous year. Moreover, they added 12,222 more bitcoins to their holdings during that quarter, now owning a total of 226,500 coins, worth approximately $8.3 billion based on the initial cost.

MicroStrategy has introduced a new metric, ‘BTC Yield,’ to assess the success of its Bitcoin strategy. This metric focuses on the yearly growth rate between the company’s Bitcoin holdings and its potential diluted shares. In simpler terms, this measure demonstrates the amount of shareholder value generated for each Bitcoin purchased, aiming for a 4-8% annual increase.

Looking on the positive side, a 10-to-1 stock split for an at-the-market equity offering program worth $2 billion has been set for August 8th.

As an analyst, I find myself reflecting on MicroStrategy’s optimistic outlook under the leadership of CEO Phong Le. His unwavering dedication to Bitcoin development and pursuit of a favorable Bitcoin return (positive BTC Yield) is evident. The CFO, Andrew Kang, emphasizes their strategic approach in overseeing equity capital management meticulously.

Although MicroStrategy’s Bitcoin move demonstrates daring and ambition, the substantial losses they’ve incurred make one wonder about the strategy’s long-term viability. Investors will keep a close eye on how the company manages the unpredictable crypto market and whether they can generate profits for their shareholders in the upcoming months.

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2024-08-02 00:20