As a seasoned crypto investor with a strong background in digital advertising, I’m genuinely excited about AdEx Network’s major platform revamp. The integration of artificial intelligence (AI) and zero-knowledge-proof privacy protocols is a game-changer for the Web3 ad space.
As a researcher, I’m excited to share that AdEx Network, a leading Web3-native advertising platform, has recently undergone a significant overhaul. This upgrade brings advanced integrations of artificial intelligence (AI) and zero-knowledge-proof privacy protocols to the forefront. My role in this project involves delving deep into these innovations and understanding how they will benefit Web3 companies in their quest to reach broader audiences in the Web2 realm. Essentially, the revamped platform is engineered to empower Web3 businesses with enhanced targeting capabilities for traditional Web2 markets.
AdEx represents a promising new competitor in the online advertising landscape, challenging industry veterans like Google and Facebook. Its unique selling proposition lies in its decentralized, programmatic ad platform, which prioritizes user privacy and control through cryptographic ZK-proofs for ad targeting. By employing this technology, AdEx ensures that users retain ownership over their data, enabling them to opt-in or out of sharing it while maintaining anonymity and receiving tailored ads protected by ZK-proofs.
As an analyst, I would explain it this way: The ad-matching process takes place directly on your device, utilizing your stored data for the purpose of determining compatibility with advertisements. This data remains confined to your device, ensuring privacy, as advertisers are only able to discern whether you are potentially responsive or unresponsive towards a specific ad.
To put it another way, AdEx doesn’t allow advertisers to build comprehensive databases of internet users as effectively as larger ad companies can through more conventional means.
Why would people willingly hand over their browsing data? AdEx’s Web3 platform offers a compelling incentive: remuneration in cryptocurrency. In exchange for allowing advertisers access to their web browsing data, users receive rewards using the $ADX token. They have control over the types of ads they encounter, avoiding unwanted content. Furthermore, they can boost their earnings by staking their $ADX tokens to generate extra passive income.
AdEx’s innovative platform is equipped with artificial intelligence (AI) features, enabling advertisers to effectively optimize ad targeting and budget allocation. Additionally, it offers valuable insights and assists in campaign construction. Furthermore, an advanced AI-driven real-time bidding system is available to boost operational productivity and maximize the impact of ad budgets.
AdEx announced a new update, bringing down ad campaign fees for advertisers to 4% when paying using the $ADX token, as opposed to the regular fee of 7%. Additionally, advertisers depositing over $10,000 into their accounts will be rewarded with a 30% bonus, effectively boosting their advertising budget by nearly one-third.
The revamped system now collaborates with “supplier platforms” to broaden the pool of advertisement slots, and offers more payment choices for advertisers. They can now settle transactions using stablecoins such as $USDT, $USDC, $DAI in addition to $ADX.
Furthermore, AdEx’s platform is making its debut on the Polygon network. Noteworthy, Polygon is a swift “Layer-2” solution built to amplify Ethereum‘s scalability. It boasts faster transaction processing and significantly reduced gas fees.
As a crypto investor in AdEx, I’m excited about the upgraded platform. Now, it’s specifically designed to boost value for advertisers, keeping in mind the ever-changing landscape of digital advertising.
Founded in 2017, AdEx initially introduced a conventional advertising platform. However, recognizing the immense potential of Web3, the company made a swift transition. AdEx is renowned for developing Ambire Wallet, an innovative “smart” digital wallet. This wallet harnesses advanced Ethereum functionalities to facilitate simpler user registration and more effective digital asset management.
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2024-06-27 15:07