As a seasoned analyst with over two decades of experience in the tech and gaming industries, I must say that the partnership between Azarus and Twitch during Evo 2024 has left me quite impressed. The record engagement and participation numbers speak for themselves, and it’s clear that the future of streaming is indeed interactive.
The decentralized streaming platform, Azarus, has announced exceptional user interaction following its coverage of the Evo Tournament. During the event held in Las Vegas from July 19th to 21st, Azarus enriched Twitch streams, allowing worldwide esports enthusiasts to stay updated on the action.
The Evolution Championship Series (Evo), famously recognized as such, stands as the premier esports fighting tournament. For three consecutive days, it gathers players, broadcasters, and enthusiasts for intense PvP and team fights. Before the AT&T-sponsored event kicked off, Azarus struck a deal with Twitch. This partnership enabled live streams to be boosted using Azarus’ unique overlays. Indications suggest that this collaboration turned out to be extremely fruitful.
Tens of Thousands Take Part
During live broadcasts on Twitch, known as the Evo streams, Azarus offered a variety of quiz games that viewers could engage with. At its maximum, an impressive 37,000 players were reported to be playing these mini-games simultaneously at Evo, showcasing both the capabilities of the overlay technology and the desire for improved streaming experiences.
74,000 or more people participated in the mini-games at the Evo tournament, according to Azarus’ report. The most enjoyed of these games was Rock Paper Scissors, which aligns with the straightforward fun that Azarus offers. Notably, participants could play this game live against the Evo Champion, leading to a massive 51% engagement rate among stream viewers.
Alongside mini-games, trivia overlays engaged viewers by challenging Evo streamers to answer questions about clips they had just watched. The allure of PlayStation Plus Premium Vouchers and Evo Online Merch Vouchers, which were available as prizes, boosted viewer participation and enhanced the overall live streaming experience.
Fighting Meets Fun at Evo
From its beginning in 2002, Evo has grown into a legendary esports competition that brings together enthusiasts of top-tier fighting games from various formats and periods. Today, it’s a globally recognized event drawing in the world’s elite esports players along with prominent sponsors. Currently owned by RTS and Sony Interactive Entertainment, Evo annually gathers approximately 60,000 fans who enjoy the chance to socialize. Additionally, hundreds of thousands more get to witness the action unfold on streaming platforms like Twitch.
In 2024, Evo featured numerous showcases and video game unveilings, delighting fans with titles like “Fatal Fury: City of the Wolves” and interactive sessions such as “Live Rivals React” featuring Justin Wong and IFC Yipes. Additionally, there were presentations from Capcom, Bandai Namco, Arc System Works, Cygames, and SNK.
After the achievement from its Twitch collaboration at Evo 2024, Azarus is eagerly seeking more alliances that will support its belief that the future of live streaming lies in interactivity. Now under the umbrella of Animoca Brands, a dominant player in web3, Azarus has discovered a successful strategy for boosting viewer involvement and expanding brand reach. It plans to maintain its productive relationship with Twitch while exploring additional chances to infuse web3 technology into streaming.
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2024-08-08 16:21