As a researcher with a background in the tech industry and a particular interest in decentralized applications and blockchain technology, I find the meteoric rise of Telegram’s ‘mini apps’ (TMAs) quite intriguing. With over 800 million monthly active users, Telegram has become a go-to platform for developers looking to build and reach a large audience.
“Telegram, a globally utilized messaging app boasting over 800 million monthly active users, is experiencing explosive growth in the realm of its ‘mini apps.’ Hordes of new users are signing up every day.”
A Telegram “mini-app” (TMA) is a self-contained online application that can be used and accessed directly within the Telegram messaging platform. This type of app provides a web3 experience through the use of TON SDK, an open-source communication protocol between wallets and apps called TON Connect. Developers can monetize their apps using various methods such as advertising, subscription models, in-app purchases, bot interaction, and community building with features like tokens.
Last week’s sensation, Notcoin (NOT), could illustrate Telegram’s vibrant community influence. This mini app project, a topic of fascination in the predominantly Russian-speaking community for months, suddenly gained global recognition when it was listed on various crypto exchanges. In just the first 36 hours of trading, approximately five million Notcoin tokens were snapped up.
As a crypto investor, I’ve noticed an emerging trend in the world of decentralized finance (DeFi) applications. One of these newcomers that has been generating quite a buzz lately, particularly on platforms like Telegram and TikTok, is Hamster Kombat.
Hamster Kombat is referred to as a “CEO simulation game for crypto exchanges.” In this engaging experience, participants have the opportunity to amplify their exchange earnings through the acquisition of “upgrade cards,” by finishing tasks, and by bringing in new friends.
As a crypto investor, I can tell you that this game offers a unique opportunity for everyone to step into the shoes of a CEO and make decisions in a realistic business environment, rather than merely providing suggestions or guidance to others.
As a researcher studying the daily experiences of CEOs, I’ve discovered that the cards in this simulation reflect authentic tasks and hurdles they encounter. These include recruitment, expanding business connections, dealing with regulatory requirements, and securing necessary permits and licenses.
The game with what may be considered a funny name has seen some serious numbers.
The PR manager from the company announced that the mini app was launched on March 26 and currently boasts 19 million daily active users, with approximately 2.9 million new users joining the day before.
From an analyst’s perspective, I would say: I’ve been analyzing the factors behind this growth, and based on the company’s observations, it seems that the engaging game plot, effective referral system, and attractive rewards are key drivers. Remarkably, they mentioned that their marketing budget is virtually unused due to the high level of user-generated content and campaigns within the community.
As an analyst, I’ve recently come across an intriguing discovery: a player of ours shared a photo of a QR code they found on a lamppost, accompanied by our game’s referral link. Additionally, I’ve observed several Telegram communities investing in paid advertisements to boost their channel presence within our game.
Other Telegram mini apps have helped kickstart the game’s popularity, too. Particularly, Notcoin.
“Noteworthy is the fact that Notcoin was added to the exchange. This revelation has shown that even a simple clicker game could gain value and be traded in the market.”
The creators of the game acknowledge that it lacks web3 features at present. Their primary focus is on drawing players into the game through engaging mechanics and using narrative and gameplay to introduce them to the concept of the blockchain world. However, integrating web3 and crypto components is a planned future development for the project.
The company is holding talks with several prominent crypto exchanges regarding the possibility of listing the game’s coin (still undisclosed ticker symbol). Once listed, players can utilize this digital currency within the game’s features (details about which are still under wraps).
According to Hamster Combat, one reason Telegram has gained popularity among web3 game enthusiasts and the crypto community is because of its robust security features for communication and effective tools for fostering communities.
As a crypto investor, I frequently engage with various projects through their Telegram channels. This platform serves as an essential communication tool for these teams, enabling them to share updates, announcements, and relevant news directly with their communities. Furthermore, Telegram hosts numerous events such as AMA sessions, webinars, and other industry-specific activities that help keep investors informed and engaged.
Mini apps serve as an effective means for engaging the crypto community, according to the company’s perspective. This is primarily due to their offerings, which include cryptocurrency wallets, games based on cryptocurrencies, exchanges, and other useful tools. Additionally, mini apps provide transparency and security in user interactions, allowing for direct marketing campaigns to be executed.
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2024-05-22 16:48