The centralized cloud: A barrier for startups in the developing world | Opinion

As Ayush Ranjan, a pioneer in the field of decentralized communication, I can confidently say that the current centralized cloud computing model has left many promising startups in developing countries struggling to keep pace with their global counterparts. The digital divide is not narrowing; it’s widening, and it’s high time we address this issue head-on.


The initial expectation of cloud computing was to make the digital realm accessible worldwide, but for startups in developing countries, this aspiration has largely gone unrealized. Centralized cloud services, controlled and restricted by tech giants such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, frequently present as many barriers as benefits that hinder innovation within growing economies.

In the beginning, these services played a crucial role in boosting digital connectivity in advanced countries. However, their centralized structure has subsequently presented formidable obstacles for long-term growth and innovation. Issues such as technological reliance, expensive fees, and infrastructure constraints are unintentionally exacerbating the digital gap as progress continues, causing many talented minds and startups from developing nations to struggle in the global marketplace.

Technological dependency and operational risks 

As an analyst, I’d highlight that one of the significant challenges users in developing nations often encounter is the dependence on technology and the associated operational risks. In the Asia-Pacific region, giants like AWS, Azure, and Google Cloud hold a combined 66% market share, making them the dominant players. This dominance implies that developing economies are heavily reliant on foreign-owned digital infrastructure. Unfortunately, this dependence stifles local innovation and exposes businesses to service interruptions ranging from latency issues to complete outages due to the nature of their foreign ownership.

As an analyst, I’ve observed that recent high-profile incidents have put cloud infrastructure resilience to the test. For instance, in December 2021, Amazon Web Services (AWS) experienced a substantial disruption that impacted services such as EC2, S3, RDS, and Lambda for numerous hours. This disruption extended to major platforms like Netflix, Disney Plus, Ticketmaster, and parts of Amazon’s services including Prime Music, Ring doorbells, and sections of Amazon.com. For small businesses and startups, especially in developing countries, such incidents can pose significant challenges, potentially leading to financial losses and damaging customer trust.

Cost barriers

Cost barriers present another significant challenge. Startups typically have a higher cloud-to-IT spend ratio than larger enterprises, making cloud costs disproportionately burdensome. This limits their ability to scale, develop products, and innovate solutions. A revealing cost comparison for real-time communication (RTC) services shows that for a scenario with 10 participants transferring 31.5 GB per hour, AWS would cost about $30,458 annually. In contrast, decentralized solutions could reduce this to just $590 per year—a potential 97% saving. Such stark cost differences can be game-changing for resource-constrained startups in emerging economies.

It seems that one of the main problems with using centralized cloud services is they pose operational difficulties for startups in developing countries. The high latency caused by data centers located far away can significantly affect the performance of applications, especially those requiring real-time interactions such as video streaming or financial transactions. This difference in performance gives businesses closer to major cloud infrastructure a competitive edge over local startups.

The developing world

We must rethink our approach to cloud computing in the developing world to address these challenges. Decentralized solutions using peer-to-peer networks offer promising alternatives. These technologies distribute data and processing across many nodes, reducing reliance on any single provider or country’s infrastructure. 

Through dismantling the isolated structure of current servers and expanding the network of data centers across various geographical locations, especially in areas that are currently underserved, these solutions will minimize communication expenses, boost overall user satisfaction, and bolster data safety.

In contrast to centralized cloud services, which have their uses, they don’t fit every scenario, especially for developing countries. Decentralized technologies are poised to remove obstacles that now hinder the growth potential of startups in these regions. These decentralized solutions could potentially reduce costs by up to 90%, thereby making high-quality communication infrastructure more accessible to all. Although challenges related to dependability, scalability, and regulatory compliance still need to be tackled, the future of decentralized cloud computing in emerging economies appears promising, offering a digital environment that is more equitable and innovative.

Ayush Ranjan
In September 2020, Ayush Ranjan teamed up to establish Huddle01, where he now holds the position of CEO. His primary role involves constructing a pioneering decentralized communication network, with the goal of enhancing the usability of WebRTC and real-time communication. Utilizing his expertise in growth tactics and product design, Ranjan guides Huddle01’s initiatives to develop cutting-edge tools that enable users worldwide to access top-tier audio and video conferencing services with ease.

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2024-08-25 14:08