Unstoppable Domains bring .blockchain domains to propel web3 expansion

As an analyst with a background in technology and blockchain, I see this partnership between Unstoppable Domains and Blockchain.com as a significant step towards the mainstream adoption of web3 domains. The .blockchain extension, if approved by ICANN, would provide a dedicated space for blockchain-related businesses and individuals, making it easier to navigate the complex world of cryptocurrencies and decentralized applications.


As a researcher studying the intersection of technology and digital innovation, I’m excited about the recent announcement between Unstoppabale Domains and Blockchain.com. Together, they plan to introduce and popularize a DNS-enabled web3 domain under the “.blockchain” extension. This collaboration promises to bring about an easier way for users to access decentralized websites on the blockchain, making my work in this field even more intriguing!

As a researcher investigating recent developments in the blockchain industry, I’ve come across an intriguing piece of news. According to information obtained from crypto.news, two prominent companies have collaborated to submit an application for registering the .blockchain web3 domain extension with ICANN (Internet Corporation for Assigned Names and Numbers). This global organization is responsible for managing IP addresses and domain names.

ICANN is set to implement new generic top-level domains (gTLDs) by 2026. 

Next year, ICANN will release their Applicant’s Guidebook to initiate the domain application process. Consequently, companies will have a full year to ready themselves for submitting an application for the upcoming new domain.

“A representative from Blockchain.com and Unstoppable Domains confirmed to crypto.news that their collaboration aims to prepare for the imminent ICANN application process.”

With ICANN’s endorsement, the .blockchain domain will become part of the roster of top-level domains (TLD), such as .com and .net. This designation will create a specialized niche where blockchain businesses can establish their online presence.

Once granted approval by ICANN, the .blockchain gTLD will function as a bridge between web2 and web3 domains for me. It will merge web3 and traditional web browsing features, boost accessibility, and enable users to handle “.blockchain” domains effortlessly in both ecosystems. For web2 functionalities, this entails email services, website resolution, and the like.

As a crypto investor and tech enthusiast, I’ve been closely following Unstoppable Domains since its inception in 2018. This innovative company is revolutionizing digital identities by utilizing blockchain technology. Instead of relying on centralized platforms, Unstoppable Domains empowers users to take control of their online presence. They aim to provide custom domain names for individuals, businesses, and brands, thereby expanding the adoption of blockchain-based domains.

As a researcher, I’d describe it this way: Unstoppabible Domains’ partnership with Blockchain.com represents an effort from our team to narrow the divide between the current web2 landscape and the emerging web3 domain. This alignment follows Ethereum Name Service’s recent achievement of integrating “*.box” web domains that are compatible with browsers, making the transition smoother for users.

The .box domain is approved by ICANN as a top-level domain and is the initial on-chain gTLD available in the ENS ( Ethereum Name Service) manager app alongside .eth. Websites using the .box domain are discoverable and can be found on prominent browsers like Google Chrome and Safari. As a result, they are also suitable for use with common email services.

The rise of web3 domain names

As a seasoned analyst, I’d rephrase that as follows: I analyze that Web3 domains represent innovative digital real estate extensions akin to .com and .in. These new domains are deployed as smart contracts on public blockchains like Ethereum, Polygon, and Solana.

Extensions such as .sol or .crypto can replace lengthy wallet addresses for cryptocurrency transactions. They can also be used for website hosting and single sign-on methods for various web3 applications.

As a researcher studying the adoption and usage of web3 technology, I’ve noticed that one of its key advantages is the ease of use and memorability offered by domain names. Rather than relying on long and complicated crypto wallet addresses, users can now send funds to simpler and more memorable wallet addresses in the form of easy-to-remember domain names, such as “jack.eth”. This makes it easier for consumers to interact with named addresses instead of having to deal with the complexities of handling lengthy character strings.

Spokesperson: “.blockchain” and related web3 domains exist as distinct, irreplaceable tokens called Non-Fungible Tokens (NFTs). These tokens reside on a transparent, unalterable blockchain network, ensuring they remain unchanged and invulnerable to deletion. Furthermore, users retain complete control over their data associated with these tokens, which may also function as a digital representation of their identity.

Lately, Bonfida, the Solana infrastructure project governed by FIDA, experienced a significant increase in value due to the unveiling of its Solana Name Service (SNS) in China.

At present, people are buying well-known domain names from these platforms in expectation that companies will soon claim them for their brand use.

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2024-06-07 10:48