Web3 consumers: Chain abstraction is the utmost need of the hour | Opinion

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As a researcher with a background in consumer mobile applications and experience working on early mobile security startups, I strongly believe that the focus of decentralized social networks and web3 applications should not solely be on the technical underpinnings but also on providing an intuitive user experience (UX) and engaging incentives for users.

In the swiftly changing world of web3, a widespread misunderstanding exists among developers and new businesses: they believe that selecting the right blockchain is the most crucial factor for users or adhering to the principles of web3 is their ultimate goal and compass. An illustrative example is the development of a web3 social network, often referred to as a “decentralized” social media platform.

Decentralized social networks initially attracted users with the promise of data ownership. However, the reality is that most people using centralized platforms like Facebook/Meta are not primarily concerned with owning their data or adjusting privacy settings. It took these companies some time to introduce such features, but they have become more important to users as privacy concerns have grown.

To gain widespread use, decentralized social media platforms need to uphold the principles of web3 while simultaneously addressing the convenience and familiarity offered by centralized networks. Achieving this transition necessitates a novel strategy that balances technical advancements and user habits.

Hardcore early adopters of web3 may be deeply invested, but most users, whether they’re on web2 or web3, are not particularly concerned with the specifics of which blockchain they use or how easily they can transfer their data between networks. This lack of focus on portability and interoperability has led many decentralized applications (dApps) to prioritize technical intricacies over user experience (UX) and engaging features. However, as web3 progresses towards mainstream acceptance, it’s becoming increasingly evident that the average consumer values a well-designed user interface (UI) and tangible incentives above all else.

Frictionless UX/UI experience: The cornerstone of web3 adoption

A consumer-facing app, whether it’s a web2 or web3 platform, relies heavily on its user-friendliness for success. In the intricate web3 realm, where the learning process can be challenging and technology complex, delivering a seamless user experience is not only preferable but indispensable. Intuitive navigation, swift responsiveness, and a comfortable sense of familiarity are key factors that attract users to applications.

Consider well-known web2 platforms such as Instagram and Spotify. Their popularity can be largely explained by their uncluttered, user-friendly designs that simplify interactions and bring joy to users. They cater to fundamental human desires for connection, community building, and sharing stories, making them indispensable in daily life. To remain successful, they continually adapt to new trends, user suggestions, and technological advancements, improving user experience and maintaining significance. For web3 applications to thrive, they need to emulate these principles. Users should be able to engage with dApps effortlessly, regardless of their familiarity with the complexities of blockchain technology. Essentials like wallet integration, transaction handling, and asset management should be as straightforward as accessing an email account.

The power of incentives: Tokens, whitelists, and status

As a crypto investor, I’ve noticed that user experience (UX) is just one aspect of what keeps me engaged with web3 applications. The real motivation comes from the incentives built into these platforms. Gamification and reward mechanisms are key components in drawing users in and keeping them coming back. For instance, earning tokens or getting whitelist access for new projects can be incredibly enticing. And let’s not forget about the allure of being an early adopter (OG status)! These elements significantly boost my desire to actively participate within these web3 communities.

  • Tokens: Users are motivated by the prospect of earning tokens that have real-world value. These can be used within the app, traded, or staked for additional benefits. Clear, achievable pathways to earn tokens can significantly boost user activity and retention.
  • Whitelists: Being on a whitelist gives users exclusive access to new features, beta tests, or upcoming token sales. This sense of exclusivity can create a strong community of early adopters and advocates who feel a deeper connection to the project.
  • OG status: Rewarding early and active users with OG status recognizes their contribution and loyalty. This status can come with unique perks, such as special badges, access to private channels, or enhanced earning opportunities, fostering a sense of belonging and importance within the community.

With Discord, Telegram, and X (previously known as Twitter) integrations alongside web3 and web2 technologies, users will experience a strong sense of connection and community. This feeling of belonging is sure to result in increased engagement.

From a user POV: Engagement, retention, and revenue is king

In the expanding web3 landscape, prioritizing user experience and interaction becomes increasingly important over the intricacies of various blockchain technologies. Users are primarily interested in the ease of use of an application and the benefits they derive from it, rather than being preoccupied with the nitty-gritty details of the underlying tech.

As a crypto investor in web3 startups, I believe the key to achieving success lies in creating dApps that place a strong emphasis on intuitive user interfaces and engaging reward systems. By forging connections with popular social media platforms such as Discord, Telegram, and Twitter/X, these startups can significantly boost user interaction, loyalty, and financial returns. This strategic approach ensures not only a large user base but also an enthusiastic and dedicated community that actively contributes to the platform’s growth. In essence, while the blockchain serves as the foundation for our applications, it is the seamless user experience, captivating rewards, and social integration that will ultimately drive their widespread adoption.

Web3 consumers: Chain abstraction is the utmost need of the hour | Opinion

Robert Kao

Robert Kao is one of the co-founders of Plato. With a solid background in mobile consumer development, Robert began his professional journey as the inaugural mobile developer for a major investment bank. In 2008, he and his partner Dante Sarigumba launched their initial mobile security company, which introduced Find My iPhone-like features for Android and BlackBerry devices. Following the successful exit of this startup in 2011, Robert embarked on a serial entrepreneurial journey. Plato Protocol marks their third venture together; Robert and Dante have also co-written several technical publications under the banners of Wiley and Apress.

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2024-07-01 16:44