What to know:
- Peaky Blinders is trading razor blades for blockchain in a video game/Web3 mashup nobody asked for but here we are.
- Anonymous Labs (yes, the same folks who tokenized Simon’s Cat for reasons) and Banijay Rights are teaming up to drag your favourite crime family into the crypto jungle.
- Get ready to awkwardly onboard granddad, who thought his VHS collection was collectible enough, into the chaotic world of NFTs via storytelling and gameplay.
So the hit TV series Peaky Blinders, which somehow snagged an audience larger than the planet’s population with about 80 million viewers watching on Netflix and other places, is being rebooted into a blockchain video game and the vast fantasmagoric web3 ecosystem—that digital parallel universe where reality goes to confuse everyone.
The masterminds behind this escapade are Anonymous Labs — the same brand that previously launched Simon’s Cat into the token stratosphere — partnering with Banijay Rights, the global overlords distributing the Shelby shenanigans around the world. Their mission? Convert gritty 1920s Birmingham mischief into a decentralized crypto playground where everyone can pretend to be a gangster, minus the actual risk of imprisonment or poor posture.
Picture this: smoky alleyways and dodgy dealings replaced by “high-stakes missions” coded with blockchain bits, where you can meticulously craft your very own Shelby-style legacy that probably involves a lot more virtual guns and a lot less fresh air.
This ambitious project is enlisted as an AAA game—which is marketing speak for “a video game that cost so much it could probably build a small moon base” — packed to the brim with digital collectibles, tokens, and whatever else the blockchain hype factory can squeeze in. Community engagement will be served with a side of cryptographic sorcery to make sure you’re never not reminded that you might’ve just bought an invisible hat.
The grand plan? To gently herd traditional Peaky Blinders fans over to crypto, with interactive goings-on more gripping than your average cryptocurrency whitepaper (and hopefully less confusing).
“Peaky Blinders is arguably the biggest IP to date to embark on building a blockchain-based project,” declared Wojciech Gruszka, the person apparently in charge of turning fictional gangsters into digital assets. “This is not just about an incredible user experience—it’s a sneaky portal for blockchain to fatten its wallets and rope in brand loyalty.”
Naturally, the juicy bits about token mechanics, release dates, and the economic wizardry behind this whole setup are cloaked in more mystery than the identity of who truly put the razor blades in the caps.
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2025-04-24 15:40